Hanoi (VNA) –෴ Vietnam has enjoyed an increase in exports via e-commerce in recent years, with many micro-, small- and medium-sized enterprises (MSMEs) are in aprime position to reap significant benefits from the rapid growth of thee-commerce sector.

According to British technologyadvisory firm Access Partnership, business-to-consumer (B2C) e-commerce exportsin Vietnam was valued at 3.5 billion USD, accounting for 1% of the total exportrevenue in 2022. If the MSMEs accelerate their adoption of e-commerce for exporting products andservices, Vietnam’s e-commerce export revenues could rise to 5.5 billion USD by2027 with an annual growth rate of 7%, it said. Vietnamese enterprises haveearned big from Amazon Global Selling, which set up a dedicated team in Vietnamin 2019. The business support programme has accessed more than 300 millionconsumers on Amazon from more than 200 countries and territories worldwide. A report on the programe in 2022 showed that some 10 million made-in-Vietnamproducts were sold to Amazon customers. Meanwhile, the number of Vietnamesetrade partners on Amazon shot up more than 80%. Amazon Global Selling expects Vietnam’s exports via Amazon platform will hit arecord high in 2023. Deputy Director of the Vietnam E-commerce and Digital Economy Agency Lai VietAnh said that Vietnamese firms are making good adaptation to the cross-bordere-commerce trend, helping their products reach out to more markets. Many market analysts have pointed out that Vietnam’s e-commerce export revenuewill top 10 billion USD in the next four years, she said, adding in a bid todeliver on the target, Vietnamese firms should overcome four main barriers,namely import markets’ regulations, competitive edge, marketing or logisticscosts, and market information. According to Amazon Global Selling, more Vietnamese products have been put upfor sale on Amazon, from dried food, beverages, medicines to garments andtextiles and handicrafts. Last year, household appliances, garment and textile, healthcare products, andconvenience goods from Vietnamese brands won the favour of international onlineshoppers, it said. Experts said e-commerce will open up export opportunities for many otherproducts, which are of Vietnam’s strengths, suggesting exporters carry outvarious promotional programmes such as special discounts, free shipping for orderswith high value, while evolving products to make them better meet the taste ofconsumers./.