Vietnam’s culture, tourist sites introduced at Brussels Holiday Fair
Several Vietnamese companies are introducing Vietnam’s cultural features, natural landscapes and cuisine to visitors at the 60th Brussels Holiday Fair held in Belgium’s capital city from February 1-4.
Vietnamese Ambassador to Belgium Vuong Thua Phong (R) visits a Vietnamese booth at Brussels Holiday Fair (Source: VNA)
Brussels (VNA) – Several Vietnamese companies are introducingVietnam’s cultural features, natural landscapes and cuisine to visitors at the60th Brussels Holiday Fair which is being held in Belgium’s capital city fromFebruary 1-4.
They include the Tam nhin Vien A (Visasie) Travel Company,Mai Viet Travel Company and Gvietnamtravels Company.
Also at the event, representatives from Vietnam Airlines,the national flag carrier, are providing visitors with information about itsinbound and outbound flights, especially air routes from Belgium and otherEuropean nations to Vietnam.
Vietnamese Ambassador to Belgium Vuong Thua Phong took theoccasion to promote the image of Vietnamese land and people to Belgian andinternational partners.
Nguyen Thi Dung Hanh from the Gvietnamtravels Company saidthat this time her company offers tours designed to fit requirements of eachgroup of consumers, and satisfy all demands from visa application to flightticket purchase.
According to her, Belgium is a promising market forVietnamese travel agencies.
At the event, several Belgian companies also introduce theirattractive tours to Vietnam.
Vietnam welcomed nearly 13 million international tourists in2017, up 29.1 percent compared with the previous year, of which 1.9 milliontourists come from Europe, including over 29,000 Belgians.-VNA
Vietnam has emerged as one of the leading attractive destinations in Asia for international cruise ships with the arrival of more than 400 ships in 2017.
New tours highlighting the remarkable museums, theatres and relics in the capital will be launched by the Vietnam National Administration of Tourism (VNAT).
As many as 200 representatives of nearly 80 travel firms of Vietnam and Japan gathered for a meeting held by the Japan National Tourism Organisation (JNTO) in Ho Chi Minh on January 25.
The Republic of Korea's tourism promotion agency will push forward efforts to stabilise and diversify the country's inbound tourism market this year, as part of its broader aims to achieve qualitative growth.
A recent report, City Pulse 2025, by Gensler Research Institute, ranked HCM City among the world’s top cities for resident retention, placing it second globally. This underscores the city's reputation as a liveable, dynamic urban centre, an image that supports efforts to attract investors, experts, and MICE travellers.
Deputy Prime Minister Mai Van Chinh has instructed the Ministry of Culture, Sports and Tourism (MoCST) to coordinate with other ministries, agencies and localities to effectively implement policies and directives from the Party, Government, and Prime Minister on tourism development.
Da Nang's appeal stems from its numerous outstanding tourist attractions, particularly My Khe Beach, Sun World Ba Na Hills resort, and the ancient town of Hoi An. Additionally, Da Nang tourism is renowned for its affordability, especially attractive to young travellers and couples, according to Chosun Ilbo.
With new direct flights from major Indian cities like Hyderabad and Bengaluru, Vietnam is becoming an increasingly compelling destination for Indian tourists seeking a quick, emotionally rich four-day escape that blends luxury, culture, and natural wonder.
By source market, China continued to lead with 3.1 million visitors, equivalent to 25.5% of all foreign arrivals. The Republic of Korea followed with 2.5 million, or 20.7%. Other major markets included Taiwan (China) with 737,000, the US with 522,000, and Japan with 380,000.
Khanh Hoa has welcomed 16 international cruises so far this year, with more than 19,000 tourists disembarking to explore the province’s scenic landscapes and renowned cultural, religious, and artistic landmarks, as well as to enjoy local cuisine and sightseeing tours.
According to local plans, fireworks shows will be held at multiple locations, with Ha Long Bay as the focal point. More than mere entertainment, these displays are part of a strategic cultural tourism product aimed at strengthening the region’s brand.
Chatbot and virtual assistants support itinerary consultation and tour bookings, and provide around-the-clock response across multiple platforms while AI advertising applications have been used to optimise budgets and target the right customers. AI has been also employed to analyse customer data, enabling the delivery of personalised tour recommendations.
Many Vietnamese regions possess favourable conditions, including natural landscapes, climate, and rich cultural identities, to host sport events that integrate with cultural and tourism experiences.
Dubbed the “land of ancient towers”, Khanh Hoa boasts a rich Cham legacy through architectural masterpieces like the Po Nagar, Hoa Lai, Po Klong Garai, and Po Rome towers.
Vietnam’s e-visa system is now seen as one of the most efficient, convenient, and transparent in the region. Fully online registration, no paperwork or interviews, and fast and flexible processing time have improved foreigners’ entry experience, creating a competitive advantage over countries clinging to complicated and costly visa procedures.
Sunset Town unfolded like a living fairytale. Every street and hidden corner recalls iconic European landmarks – from Venice’s San Marco Bell Tower and Paris’s Arc de Triomphe to Almafi-style squares and cobblestone paths reminiscent of southern Italy.
Its natural advantages have made Mui Ne a magnet for enthusiasts of kitesurfing, windsurfing, surfing, and stand-up paddle boarding (SUP). These activities not only diversify the local tourism offerings but also contribute to the area’s long-term development strategy focused on sustainability.
In July alone, the city welcomed 695,930 international arrivals, surging 75.3% year-on-year. For the seven-month period, international visitors totalled 4.5 million, up 48% year-on-year.
Welcoming the crew on the morning of July 30, Dang Dong Ha, Deputy Director of the provincial Department of Culture, Sports and Tourism, emphasised that the film offers a valuable opportunity to promote Quang Tri’s tourism potential, particularly to Indian visitors, but also to a broader global audience.
With a proactive and creative approach, Hanoi is positioning itself as one of Southeast Asia’s most compelling destinations where tradition meets innovation, and every visit offers a blend of the familiar and the new.
Vietnamese Ambassador to Belgium Vuong Thua Phong (R) visits a Vietnamese booth at Brussels Holiday Fair (Source: VNA) 
