Vietnam’s brand value records fastest growth worldwide: Brand Finance
Vietnam has posted the fastest-growing national brand this year, with value surging 29 percent to 319 billion USD, on the list of the world’s 100 most valuable national brands compiled by the London-based independent brand valuation and strategy consultancy Brand Finance.
Hanoi (VNA) - Vietnam has posted thefastest-growing national brand this year, with value surging 29 percent to 319billion USD, on the list of the world’s 100 most valuable national brandscompiled by the London-based independent brand valuation and strategyconsultancy Brand Finance.
The country climbed nine places from 42nd last year to 33rd this year.
Vietnam, which has recorded staggeringly low COVID-19cases and related deaths, has emerged as one of the top locations in SoutheastAsia for manufacturing and has become an increasingly attractive destinationfor investors, particularly from the US, Brand Finance said.
Vietnam’s increase was primarily due to “Vietnam Value”,a national programme to endorse products and services that meet minimumstandards set out by the Government, together with concentrated efforts from theGovernment to promote economic growth, it noted.
The US remained the world’s most valuable brand, at23.7 trillion USD, followed by China and Japan.
2020 put the world to the test due to COVID-19, with lossesto the 100 most valuable national brands amounting to 13.1 trillion USD.
Established in 1996, Brand Finance now operates in morethan 20 countries worldwide./.
The VinSmart electronic equipment factory complex currently has a capacity of up to 23 million products per year, and is conducting testing and manufacturing made-in-Vietnam 5G smartphones.
A Vietnam Airlines representative announced on December 21 that the national flag carrier has been honoured in Forbes Vietnam’s list of 50 leading brands in Vietnam in 2020 by sector.
While 2020 has been a successful year for Vietnamese rice exports, more must be done to accelerate the development of the national rice brand, experts have said.
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Vietnamese Ambassador to Cambodia Nguyen Minh Vu led a delegation to Mondulkiri, Ratanakiri, and Kratie provinces from August 5-8, aiming to deepen economic ties and support Vietnamese businesses operating in Cambodia’s northeastern region.
Party General Secretary To Lam’s upcoming state visit to the Republic of Korea (RoK) is expected to mark a new milestone in the bilateral relationship, creating fresh momentum for trade and investment cooperation between the two countries.
In the context of the growing global digital economy, digital transformation and the promotion of e-commerce are key drivers helping Vietnam boost integration, enhance competitiveness, and expand export markets, according to the Vietnam E-commerce and Digital Economy Agency
Tilapia is considered highly competitive in export markets thanks to its affordability, ease of processing, and appeal across both high-end and mass-market segments.
In the first seven months of the year, Phu Tho attracted an impressive 651.7 million USD in foreign direct investment, including 35 newly licensed projects totaling 119 million USD in registered capital and 45 existing projects with an additional capital of 533 million USD.
Under the agreements, VinEnergo will invest in, install, and operate 43 MWp of rooftop solar power capacity and 45 MWh of BESS capacity across the three plants.
Under a draft to amend and supplement the Government's Decree 125/2020/ND-CP on administrative sanctions for violations of tax and invoice regulations, the Ministry of Finance has proposed classifying the failure to issue invoices into five different levels. Infraction levels will correspond to fines of 1 million VND to 80 million VND, depending on the nature and number of invoicing violations.
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Experts agree that a combination of technology, enforcement, education and cross-border cooperation is essential to protect copyrighted content in Vietnam’s growing digital ecosystem.
Poland is Vietnam’s largest export market in Central and Eastern Europe, with key staples including seafood, textiles, footwear, coffee, and cashew nuts.
Cashless payments are growing at an impressive rate, averaging 30–40% annually. Vietnam’s per capita cashless transaction volume now trails only China, with total value of 295.2 quadrillion VND (11.26 trillion USD), or 26 times of its GDP.
A draft resolution on piloting a digital asset and cryptocurrency market is being developed, aiming to create a broad-enough regulatory sandbox that enables investor participation and provides practical grounds for policy refinement in areas such as risk management and anti-money laundering.
Illustrative image (Source: VNA) 
