A Vietnamese rice product has, for the first time, been put on the shelves of E.Leclerc Viry Châtillon, a hypermarket run by leading French retailer E.Leclerc, as part of a programme run by the Vietnam Trade Office in France.
The product, branded “Com Vietnam”, is produced by the Loc Troi Group, a leading provider of agricultural services and products in Vietnam. It was introduced in the E.Leclerc hypermarket chain on September 2 during the office’s Vietnamese mid-autumn week event.
Rice is a key commodity in a scheme on facilitating Vietnamese enterprises’ participation in foreign distribution networks. It took nearly two years for Vietnamese rice products to be officially available on supermarket shelves in France.
2 years ago, Loc Troi was the first rice exporter to Europe within the framework of the EU - Vietnam Free Trade Agreement (EVFTA), but this is the first time Loc Troi rice has been on the shelves of E.Leclerc supermarkets in France.
Within the mid-autumn week event, “Com Vietnam” will be introduced at hypermarkets run by French multinational re𝓰tail and wholesaling corporation Carrefour on Sep🥃tember 6. Carrefour and E.Leclerc together operate nearly 800 hypermarkets and over 3,000 supermarkets across France./.
