Tokyo (VNA) 🎉– The Vietnamese Products Week 2024 was kicked off on June 21 at more than 300 supermarkets and retail stores of the Aeon network in Saitama prefecture and across Japan.

The annual activity, jointly held by the Vietnamese Ministry of Industry and Trade, the People’s Committees of Hanoi and Ho Chi Minh City, and with the Aeon Corporation is part of the project “Promoting Vietnamese enterprises’ direct participation in foreign distribution networks by 2030”. Speaking at the opening ceremony, Vietnamese Deputy Minister of Industry and Trade Phan Thi Thang emphasised that the Vietnamese Products Week is a bridge to help bring Aeon's customers in particular and Japanese consumers in general closer to Vietnam while helping them to have a better understanding of Vietnamese people through the S-shaped country’s speciality products. Vietnamese Ambassador to Japan Pham Quang Hieu said the embassy and the AEON Group regularly have meetings to discuss and find solutions to continue to promote export turnover between Vietnam and Japan through AEON's distribution channel in Japan. The ambassador expressed his hope that the Ministry of Industry and Trade of Vietnam, the People's Committee of Hanoi, the People's Committee of Ho Chi Minh City and the AEON Group will continue to organise more events to introduce high-quality Vietnamese products and cuisine to Japanese people. He pledged to regularly coordinate and accompany Vietnamese and Japanese businesses to further strengthen bilateral economic and trade relations. Vietnam's key exports such as agricultural products, processed food, seafood, garments, footwear, household appliances, and healthcare products are highlighted at Aeon trade centres during the week. Particularly, Vietnam's fresh seafood and tropical fruits such as lychee, longan, banana, dragon fruit, and fresh coconut are promoted to attract Japanese customers. In addition, the AEON Group also organises activities to promote the image, cultural identity, and tourism of Vietnam such as the performance of Vietnamese traditional dance, musical instruments, food performances, and Vovinam (Vietnamese traditional martial arts)./.