Vietnamese marketing campaign about nurses wins international award
A marketing and communication campaign called ‘Resilient Blossoms’ by the Hoan My Medical Corporation has won the excellence award from Hospital Management Asia in the Branding & Marketing Campaign category.
A marketing and communication campaign called ‘Resilient Blossoms’ by Hoan My Medical Corporation has won the excellence award from Hospital Management Asia (Photo courtesy of the corporation)
HCM City (VNS/VNA) - A marketing and communication campaigncalled ‘Resilient Blossoms’ by the Hoan My Medical Corporation has won theexcellence award from Hospital Management Asia in the Branding & MarketingCampaign category.
Le Ngoc Anh Phuong, marketing and communications director of the company, said:“We are proud and honoured to receive this award. It is an invaluable gift thathelps motivate nurses in the medical industry, which faced many greatchallenges even before the COVID-19 pandemic.
“Against all odds, nurses have sacrificed their own needs and time for theirfamilies in order to fulfil their responsibilities to the patient. Theyconsider the sick their relatives and the hospital their second home. Thisproject is a ‘thank you’ to the nurses who have quietly given us hope for thefuture.”
The campaign consisted of five film documentaries in which doctors, nurses andother medical staff at Hoan My narrate true stories about medical events, theirroutines, fears, concerns, and professional challenges, and they can be foundon the company’s YouTube channel and fan page.
A photo documentary book of the same name vividly describes the profession anddaily struggles of nurses.
The book is expected to be published in the first quarter of 2022 and gifted touniversities, colleges and nursing students.
The documentaries have so far attracted more than 1.2 million views, 450,000viewers and 4,400 positive comments on the fan page.
HMA is an annual event for hospital owners, C-level executives, directors andindustry leaders to exchange insights on healthcare management thinking, bestpractices and solutions.
This year HMA held its conference and awards ceremony online from September 14to 16./.
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FV Hospital in Ho Chi Minh City on July 29 began to administer the first shots under a COVID-19 vaccination drive for 5,000 French citizens and their family members in southern Vietnam, while the hospital’s volunteer teams are joining the vaccination campaign in the community as assigned by the municipal Health Department.
Thousands of medical workers have headed to Ho Chi Minh City and worked around the clock to help the southern hub win its battle against the country’s worst COVID-19 outbreak so far. Enduring dangers and hardship, they have carried on regardless, with a dogged determination that “we will return home when the pandemic is stamped out”.
Vietnam now boasts a nationwide healthcare network with 1,665 hospitals, 384 of which are non-public, supported by local commune- and ward-level stations. At the end of 2024, hospital bed capacity reached 34 per 10,000 people, slightly above the global average.
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Associate Professor Dr. Nguyen Vu Trung, Director of the Pasteur Institute, said that under the MoU, the two sides committed to promoting diverse and practical collaborative activities, including joint conferences and workshops, exchanges of scholars, researchers and students, sharing academic materials, and the development of specific programmes and projects in scientific research, training, and epidemic prevention.
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The partnership is under the framework of a Memorandum of Understanding on the development and implementation of the National Action Plan on Breast Cancer and Cervical Cancer Prevention and Control, signed in Hanoi on July 22.
An estimated 7 million Vietnamese are currently living with diabetes, but about 50% remain undiagnosed, a dangerous gap that is fuelling serious, preventable complications and increasing the burden on the healthcare system.
In 2024, Vietnam achieved 99% coverage for the first dose of the diphtheria, tetanus and pertussis vaccine, up from 80% in 2023. Immunisation coverage in the country has not only rebounded to the high levels seen before the COVID-19 pandemic but has now surpassed the rates recorded in 2019.
Health authorities in HCM City have issued an urgent alert after six people died from dengue fever, amid a spike in infections driven by the onset of the rainy season.
During the peak months of July and August 2025, the National Institute of Haematology and Blood Transfusion (NIHBT) needs at least 90,000 units of blood to supply 180 hospitals in the northern region. However, despite continuous efforts, the reserve blood is still short of 30,000 units.
The Hanoi ceremony highlighted efforts to ensure all citizens, especially women and youth, can access accurate information and healthcare services to make informed reproductive choices.
After such a long time, the law has revealed many limitations, prompting the Ministry of Health (MoH) to gather opinions to amend the law to give more chances to thousands of patients every year.
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The centre not only serves residents living on the island, but also receives tens of thousands of visitors every year, according to Assoc Prof Dr Tang Chi Thuong, Director of the HCM CIty Department of Health.
Not only does Vietnam attract international tourists with its landscapes, culture, and cuisine, but it is also gradually becoming a reliable destination for medical treatment, offering high-quality services at reasonable costs.
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During the COVID-19 pandemic in 2020, the Ministry of Health swiftly launched a telemedicine programme, connecting more than 1,000 medical establishments nationwide. The model, which remains in operation, has benefited tens of thousands of patients, including foreign nationals.
After more than three weeks of intensive treatment, the patient's pneumonia improved, breathing stabilised, sedation was reduced, and the breathing tube was removed. He is now conscious, able to eat orally, and in recovery.
A marketing and communication campaign called ‘Resilient Blossoms’ by Hoan My Medical Corporation has won the excellence award from Hospital Management Asia (Photo courtesy of the corporation) 
