Vietnamese goods have regained local consumers’ confidence thanks totheir good materials, diversified designs and competitive prices.
According to a survey conducted by the TV Plus Company, 58 percent ofVietnamese consumers have been interested in locally-made productssince a campaign entitled “Vietnamese people use Vietnamese goods” waslaunched by the Ministry of Industry and Trade (MoIT) more than one yearago, compared to 23 percent previously.
Vietnamese commodities now hold larger spaces in trade centres andsupermarket chains. Duong Thi Quynh Trang, Director for ExternalRelations at the Big C supermarket chain, said that at present,locally-made products at Big C supermarkets account for up to 95 percentof shelf space. At Hapro supermarkets, made-in-Vietnam commoditiesoccupy 70-80 percent.
In the first six months ofthe year, sales revenues of many supermarket systems in the countrysharply increased, with a rise of 30-40 percent in Ho Chi Minh City .Remarkably, the Saigon Co.op Mart system experienced revenue growth of70 percent compared to the same period last year.
Not only urban areas have benefited - the MoIT has also broughtdomestically-made products to rural areas where up to 90 percent ofgoods on sale at markets are of Chinese or unknown origins. Sixty eightVietnamese goods trade fairs in rural areas have attracted 4.8 millionvisitors and customers, generating more than 1.46 trillion VND inrevenues.
According to President of theAssociation of Producers of Vietnamese High-Quality Goods Vu Kim Hanh,the rural market will be the focus of investment of foreign retailersinstead of such large markets as Hanoi , Ho Chi Minh City and DaNang .
Therefore, if there is no sound strategywhich targets the rural market, Vietnamese businesses will loseopportunities to sell their products in the home market, Hanh added.
Together with recommending businesses increase productivity andimprove product quality, MoIT Deputy Minister Ho Thi Kim Thoa suggestedthey promote the “Vietnamese people use Vietnamese goods” campaign tomore than 4.5 million overseas Vietnamese, making them ambassadors ofVietnamese goods in foreign markets./.
According to a survey conducted by the TV Plus Company, 58 percent ofVietnamese consumers have been interested in locally-made productssince a campaign entitled “Vietnamese people use Vietnamese goods” waslaunched by the Ministry of Industry and Trade (MoIT) more than one yearago, compared to 23 percent previously.
Vietnamese commodities now hold larger spaces in trade centres andsupermarket chains. Duong Thi Quynh Trang, Director for ExternalRelations at the Big C supermarket chain, said that at present,locally-made products at Big C supermarkets account for up to 95 percentof shelf space. At Hapro supermarkets, made-in-Vietnam commoditiesoccupy 70-80 percent.
In the first six months ofthe year, sales revenues of many supermarket systems in the countrysharply increased, with a rise of 30-40 percent in Ho Chi Minh City .Remarkably, the Saigon Co.op Mart system experienced revenue growth of70 percent compared to the same period last year.
Not only urban areas have benefited - the MoIT has also broughtdomestically-made products to rural areas where up to 90 percent ofgoods on sale at markets are of Chinese or unknown origins. Sixty eightVietnamese goods trade fairs in rural areas have attracted 4.8 millionvisitors and customers, generating more than 1.46 trillion VND inrevenues.
According to President of theAssociation of Producers of Vietnamese High-Quality Goods Vu Kim Hanh,the rural market will be the focus of investment of foreign retailersinstead of such large markets as Hanoi , Ho Chi Minh City and DaNang .
Therefore, if there is no sound strategywhich targets the rural market, Vietnamese businesses will loseopportunities to sell their products in the home market, Hanh added.
Together with recommending businesses increase productivity andimprove product quality, MoIT Deputy Minister Ho Thi Kim Thoa suggestedthey promote the “Vietnamese people use Vietnamese goods” campaign tomore than 4.5 million overseas Vietnamese, making them ambassadors ofVietnamese goods in foreign markets./.
