Vietnamese dragon fruit wins consumers’ favour in Australia
Vietnamese dragon fruit not only meets the world's top bio-safety import conditions but also is highly welcomed by Australian consumers, said the Vietnam Trade Office in Australia.
Vietnamese dragon fruit sold in Melbourne, Australia (Source: VNA)
Sydney (VNA) – Vietnamese dragon fruit not only meets the world's top bio-safety import conditions but also is highly welcomed by Australian consumers, said the Vietnam Trade Office in Australia.
All customers’ feedback on the website of Australia's largest supermarket chain, Woolworths, rated five stars for the frozen dragon fruit from Vietnam.
Meanwhile, the Coles and MCQ supermarket chains are selling fresh Vietnamese dragon fruit all year round.
Director of the HoaAustralia company said dragon fruit is a strategic product of the company to distribute along the coastal cities of Australia, adding that there were times its supply had not met demand.
Under the direction of the Ministry of Industry and Trade, the Vietnam Trade Office in Australia has intensified its activities to promote the fruit in 2020 and 2021.
Since the beginning of 2021, three promotion activities have been held and the export value of Vietnamese dragon fruit to Australia has grown nearly 85 percent on year./.
A promotion programme titled ‘Viet Nam, Land of World’s Best Rice’ will present 10,000 bags of Vietnam’s Ban Mai Cung Dinh rice to consumers in Australia.
Vietnam earned 46.5 million USD and 13.2 million USD from exporting vegetables and fruits, and rice to Australia in the seven months of this year, up over 45 percent and 37 percent year-on-year, respectively.
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Consumers in Sydney in New South Wales state of Australia on September 19 had a chance to taste Vietnamese farm produce as part of the weekend farm produce fair.
The Vietnamese booth featured fresh durian, durian ice cream, durian cakes, and other fruits such as dragon fruit and passion fruit, attracting strong interest from Beijing residents and ASEAN diplomats.
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Vietnamese dragon fruit sold in Melbourne, Australia (Source: VNA) 
