A tourism promotion event, titled “A Soulful Vietnam”, opened in the northern Italian city of Milan on October 3, with dozens of travel agencies in attendance.
Rome (VNA) – A tourism promotionevent, titled “A Soulful Vietnam”, opened in the northern Italian city of Milanon October 3, with dozens of travel agencies in attendance.
As part of a programme organised by theVietnam National Administration of Tourism to promote Vietnam tourism inWestern Europe, the event introduced Vietnam’s tourism products and supportpolicies. Popular destinations, including Ha Long Bay, Hue imperial citadel,Hoi An ancient town and Phong Nha – Ke Bang cave system were presentedalongside Vietnam’s culture and cuisine.
Speaking at the opening ceremony, VietnameseAmbassador to Italy Cao Chinh Thien said effective tourism development benefitscompanies, people and the economy of a country.
The diplomat pledged the embassy’s support toenhance Vietnam – Italy tourism cooperation.
The number of European tourists to Vietnamlast year reached about 13 million, accounting for 15 percent of total foreignvisitors to the nation. The figure for Italian tourists was 58,000, up 13.2percent year on year.
The Vietnamese Government has decided to extendits visa exemption policy for citizens of five Western Europe countries – theUK, France, Germany, Italy and Spain - from July 1, 2018 to June 30, 2020.-VNA
A Vietnam tourism promotion programme was held in Toronto on September 17 night, wrapping up the Vietnamese Culture Week in Canada from September 11-17.
The Vietnam National Administration of Tourism (VNAT) aims to develop programmes and projects on technological research and application in order to improve the efficiency of tourism promotion in foreign markets, said a VNAT official.
September 21 (VNA) – “A soulful Vietnam” – a Vietnamese tourism promotion event - was held in Washington D.C., the US, the Southeast Asian country’s fifth largest tourism market, on September 19.
The number of international tourist arrivals to Vietnam in the third quarter of this year increased 14.9 percent against the same period last year, according to the General Statistics Office (GSO).
Vietnam’s popular destinations and excellent tourism products will be brought closer to Chinese friends through a promotion campaign launched by the Vietnam National Administration of Tourism (VNAT) in Guangxi province’s Nanning city and Guangdong province’s Shenzhen city.
Deputy Prime Minister Mai Van Chinh has instructed the Ministry of Culture, Sports and Tourism (MoCST) to coordinate with other ministries, agencies and localities to effectively implement policies and directives from the Party, Government, and Prime Minister on tourism development.
Da Nang's appeal stems from its numerous outstanding tourist attractions, particularly My Khe Beach, Sun World Ba Na Hills resort, and the ancient town of Hoi An. Additionally, Da Nang tourism is renowned for its affordability, especially attractive to young travellers and couples, according to Chosun Ilbo.
With new direct flights from major Indian cities like Hyderabad and Bengaluru, Vietnam is becoming an increasingly compelling destination for Indian tourists seeking a quick, emotionally rich four-day escape that blends luxury, culture, and natural wonder.
By source market, China continued to lead with 3.1 million visitors, equivalent to 25.5% of all foreign arrivals. The Republic of Korea followed with 2.5 million, or 20.7%. Other major markets included Taiwan (China) with 737,000, the US with 522,000, and Japan with 380,000.
Khanh Hoa has welcomed 16 international cruises so far this year, with more than 19,000 tourists disembarking to explore the province’s scenic landscapes and renowned cultural, religious, and artistic landmarks, as well as to enjoy local cuisine and sightseeing tours.
According to local plans, fireworks shows will be held at multiple locations, with Ha Long Bay as the focal point. More than mere entertainment, these displays are part of a strategic cultural tourism product aimed at strengthening the region’s brand.
Chatbot and virtual assistants support itinerary consultation and tour bookings, and provide around-the-clock response across multiple platforms while AI advertising applications have been used to optimise budgets and target the right customers. AI has been also employed to analyse customer data, enabling the delivery of personalised tour recommendations.
Many Vietnamese regions possess favourable conditions, including natural landscapes, climate, and rich cultural identities, to host sport events that integrate with cultural and tourism experiences.
Dubbed the “land of ancient towers”, Khanh Hoa boasts a rich Cham legacy through architectural masterpieces like the Po Nagar, Hoa Lai, Po Klong Garai, and Po Rome towers.
Vietnam’s e-visa system is now seen as one of the most efficient, convenient, and transparent in the region. Fully online registration, no paperwork or interviews, and fast and flexible processing time have improved foreigners’ entry experience, creating a competitive advantage over countries clinging to complicated and costly visa procedures.
Sunset Town unfolded like a living fairytale. Every street and hidden corner recalls iconic European landmarks – from Venice’s San Marco Bell Tower and Paris’s Arc de Triomphe to Almafi-style squares and cobblestone paths reminiscent of southern Italy.
Its natural advantages have made Mui Ne a magnet for enthusiasts of kitesurfing, windsurfing, surfing, and stand-up paddle boarding (SUP). These activities not only diversify the local tourism offerings but also contribute to the area’s long-term development strategy focused on sustainability.
In July alone, the city welcomed 695,930 international arrivals, surging 75.3% year-on-year. For the seven-month period, international visitors totalled 4.5 million, up 48% year-on-year.
Welcoming the crew on the morning of July 30, Dang Dong Ha, Deputy Director of the provincial Department of Culture, Sports and Tourism, emphasised that the film offers a valuable opportunity to promote Quang Tri’s tourism potential, particularly to Indian visitors, but also to a broader global audience.
With a proactive and creative approach, Hanoi is positioning itself as one of Southeast Asia’s most compelling destinations where tradition meets innovation, and every visit offers a blend of the familiar and the new.
Fostering linkage among regional localities and restructuring the tourism sector towards professionalism are among measures to boost the “smokeless industry” of the Mekong Delta.
Ha Long Bay in Quang Ninh province (Photo: VNA) 
