Foreign tourists visit Hanoi's Old Quarter. (Photo: VNA)
Hanoi (VNA)🦩– The Ministry of Culture, Sports and Tourism has issued Decision No.440/QD-BVHTTDL on Vietnam Tourism Marketing Strategy to 2030.
The strategy aims topromote and position Vietnam as a leading attractive tourist destination inSoutheast Asia, affirm the brand and competitiveness ofVietnam’s tourism, and contribute to the implementation of the Vietnam tourismdevelopment strategy by 2030. Accordingly,Vietnam's tourism sector will strengthen and increase the awareness,understanding, interest, and satisfaction for Vietnam’s tourist attraction,thereby affirming Vietnam as an attractive, quality, and sustainable destinationthat is the first choice in target markets and can satisfy high-spending,long-stay guests. Digital marketingactivities are expected to work more effectively with higher reach and moreinteractions plus an increasing number of visitors and followers to websitesand pages on social networking platforms of the Vietnam National Administrationof Tourism.
Bai Tho Mount in Quang Ninh's Ha Long city (Photo: VNA)
The strategy alsomentions the improvement of Vietnam's ranking position on tourismmarketing-related indicators under the World Economic Forum's TourismDevelopment Capability Index. Under the strategy,by 2025, Vietnam’s tourism is expected to recover and welcome 18 millioninternational visitors, while serving 130 million domestic visitors andmaintaining the growth rate of domestic visitors at 8-9% per year. By 2030, the countryaims to welcome 35 million international visitors, with a growth rate of 13 -15% per year, while serving 160 million domestic tourists, with a growth rateof domestic tourists at 4-5% per year. In addition, thestrategy also aims to promote the development of new forms and tourism products./.
Vietnam is striving to, by 2025, have at least one tourism attraction in each province and city with local advantages in terms of agriculture, culture, craft villages and ecological environment.
The Vietnamese Ministry of Culture, Sports and Tourism has decided to approve a project on preserving and upholding the value of folk literature of ethnic minorities till 2030.
Vietnam will attend the ITB 2023 (Internationale Tourismus-Börse Berlin), the world’s largest tourism trade fair, which will be held at Berlin ExpoCenter City in Germany, according to the Vietnam National Administration of Tourism (VNAT) under the Ministry of Culture, Sports and Tourism.
The number of foreign tourists arriving in Vietnam in February reached 933,000, up 7.1% compared to January, according to the latest report from the General Statistics Office (GSO).
Total revenue from domestic and foreign tourists in the first two months of 2023 reached 85.6 trillion VND (over 3.6 billion USD), the Vietnam National Administration of Tourism (VNAT) reported on March 2.
Deputy Prime Minister Mai Van Chinh has instructed the Ministry of Culture, Sports and Tourism (MoCST) to coordinate with other ministries, agencies and localities to effectively implement policies and directives from the Party, Government, and Prime Minister on tourism development.
Da Nang's appeal stems from its numerous outstanding tourist attractions, particularly My Khe Beach, Sun World Ba Na Hills resort, and the ancient town of Hoi An. Additionally, Da Nang tourism is renowned for its affordability, especially attractive to young travellers and couples, according to Chosun Ilbo.
With new direct flights from major Indian cities like Hyderabad and Bengaluru, Vietnam is becoming an increasingly compelling destination for Indian tourists seeking a quick, emotionally rich four-day escape that blends luxury, culture, and natural wonder.
By source market, China continued to lead with 3.1 million visitors, equivalent to 25.5% of all foreign arrivals. The Republic of Korea followed with 2.5 million, or 20.7%. Other major markets included Taiwan (China) with 737,000, the US with 522,000, and Japan with 380,000.
Khanh Hoa has welcomed 16 international cruises so far this year, with more than 19,000 tourists disembarking to explore the province’s scenic landscapes and renowned cultural, religious, and artistic landmarks, as well as to enjoy local cuisine and sightseeing tours.
According to local plans, fireworks shows will be held at multiple locations, with Ha Long Bay as the focal point. More than mere entertainment, these displays are part of a strategic cultural tourism product aimed at strengthening the region’s brand.
Chatbot and virtual assistants support itinerary consultation and tour bookings, and provide around-the-clock response across multiple platforms while AI advertising applications have been used to optimise budgets and target the right customers. AI has been also employed to analyse customer data, enabling the delivery of personalised tour recommendations.
Many Vietnamese regions possess favourable conditions, including natural landscapes, climate, and rich cultural identities, to host sport events that integrate with cultural and tourism experiences.
Dubbed the “land of ancient towers”, Khanh Hoa boasts a rich Cham legacy through architectural masterpieces like the Po Nagar, Hoa Lai, Po Klong Garai, and Po Rome towers.
Vietnam’s e-visa system is now seen as one of the most efficient, convenient, and transparent in the region. Fully online registration, no paperwork or interviews, and fast and flexible processing time have improved foreigners’ entry experience, creating a competitive advantage over countries clinging to complicated and costly visa procedures.
Sunset Town unfolded like a living fairytale. Every street and hidden corner recalls iconic European landmarks – from Venice’s San Marco Bell Tower and Paris’s Arc de Triomphe to Almafi-style squares and cobblestone paths reminiscent of southern Italy.
Its natural advantages have made Mui Ne a magnet for enthusiasts of kitesurfing, windsurfing, surfing, and stand-up paddle boarding (SUP). These activities not only diversify the local tourism offerings but also contribute to the area’s long-term development strategy focused on sustainability.
In July alone, the city welcomed 695,930 international arrivals, surging 75.3% year-on-year. For the seven-month period, international visitors totalled 4.5 million, up 48% year-on-year.
Welcoming the crew on the morning of July 30, Dang Dong Ha, Deputy Director of the provincial Department of Culture, Sports and Tourism, emphasised that the film offers a valuable opportunity to promote Quang Tri’s tourism potential, particularly to Indian visitors, but also to a broader global audience.
With a proactive and creative approach, Hanoi is positioning itself as one of Southeast Asia’s most compelling destinations where tradition meets innovation, and every visit offers a blend of the familiar and the new.
Fostering linkage among regional localities and restructuring the tourism sector towards professionalism are among measures to boost the “smokeless industry” of the Mekong Delta.
Foreign tourists visit Hanoi's Old Quarter. (Photo: VNA) 
Bai Tho Mount in Quang Ninh's Ha Long city (Photo: VNA) 
