Vietnam is the destination with the highest number of business class bookings, followed by Thailand and Japan, according to data from Gmarket’s analysis of 2023 airline ticket sales in the Republic of Korea (RoK) market.
Korean tourists visit book street in Ho Chi Minh City. (Photo: VNA)
Hanoi (VNA) – Vietnam is thedestination with the highest number of business class bookings, followed byThailand and Japan, according to data from Gmarket’s analysis of 2023 airline ticket sales in the Republic of Korea (RoK) market.
Gmarket's Data released on January 19 showed that a majore-commerce platform in the RoK, the number of purchases of premium airlinetickets such as business class tickets increased significantly last year asdemand for overseas travel increased after the COVID-19 pandemic. Specifically,the number of business class flight bookings increased by 254% in 2023, 3.5times higher than in 2022.
Despite the long-term economic recession, more and moreKorean residents are inclined to enjoy “fly and vacation” amenities, as theyare willing to spend on comfortable airplane seats.
Analysis of airline ticket sales also showed that Vietnamaccounts for 18% of Korean business class bookings, followed by Thailand (16%)and Japan (12%).
In the second half of 2023, business class ticket bookingsreached 68%, double the first half level of 32%.
Large domestic airlines such as Asiana Airlines and KoreanAir accounted for 51 percent of total business tickets booked, proving thatKoreans favour domestic airlines.
🔥 Seizing the above demand, Korean airlines have developedmarketing strategies aimed at offering distinct benefits, and quicklyresponding to customer tastes./.
Vietnam's tourism industry has set a target to welcome 17-18 million foreign visitors in 2024, approaching the pre-pandemic record in 2019 when COVID-19 had yet to disrupt global travel.
The hotel real estate market in Vietnam, particularly in Hanoi and Ho Chi Minh City, is predicted to see a big supply thanks to new projects in the 2024-2026 period, according to Savills Vietnam.
Sai Gon Giai Phong (Liberated Sai Gon) Newspaper and Global Entertainment JSC on January 18 signed a cooperation agreement for co-organising the Vietnam Golf Festival 2024 in the Central Highlands province of Lam Dong.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
Korean tourists visit book street in Ho Chi Minh City. (Photo: VNA) 
