Vietnam promotes tourism offerings at ASEAN trade fair
Vietnam brought a kaleidoscope of tourism offerings to the Travel Exchange (TRAVEX) Trade Fair, part of the ASEAN Tourism Forum (ATF) 2024 in Vientiane, Laos from January 22-27.
Vietnam brings a kaleidoscope of tourism offerings to the Travel Exchange (TRAVEX) Trade Fair (Photo: VNA)
Vientiane (VNA)– Vietnam brought a kaleidoscope of tourism offerings to the Travel Exchange(TRAVEX) Trade Fair, part of the ASEAN Tourism Forum (ATF) 2024 in Vientiane,Laos from January 22-27.
From sea, cultural andnatural tourism to wellness and golf tourism, the Vietnamese Pavilion showcases the country as a safe, friendly, attractive and hospitable destination, whilespotlighting the Visit Vietnam Year 2024 hosted by the northern mountainous provinceof Dien Bien.
The trade fair is an opportunity for Vietnam to introduce its tourism options, towards realising the set target of hosting 17-18 million foreign touristarrivals in 2024.
As one of the most important activities within the ATF 2023, TRAVEX creates avenue for top industry policymakers, practitioners and suppliers of tourismproducts and services to meet and cooperate through various activities such asexhibitions, press meetings and conferences./.
Hanoi is set to implement measures aimed at attracting foreign visitors in 2024, focusing on such key markets as Northeast Asia, the EU, and the US, the municipal Department of Tourism said at its January 19 conference to deploy working plans this year.
The People’s Committee of the Central Highlands province of Lam Dong recently recognised the Bidoup-Nui Ba National Park in Lac Duong district as a tourism site.
Director of the Vietnam National Authority of Tourism (VNAT) Nguyen Trung Khanh put forth some measures to boost regional tourism cooperation while addressing the 59th Meeting of the ASEAN National Tourism Organisations in Vientiane, Laos, on January 23.
Deputy Prime Minister Mai Van Chinh has instructed the Ministry of Culture, Sports and Tourism (MoCST) to coordinate with other ministries, agencies and localities to effectively implement policies and directives from the Party, Government, and Prime Minister on tourism development.
Da Nang's appeal stems from its numerous outstanding tourist attractions, particularly My Khe Beach, Sun World Ba Na Hills resort, and the ancient town of Hoi An. Additionally, Da Nang tourism is renowned for its affordability, especially attractive to young travellers and couples, according to Chosun Ilbo.
With new direct flights from major Indian cities like Hyderabad and Bengaluru, Vietnam is becoming an increasingly compelling destination for Indian tourists seeking a quick, emotionally rich four-day escape that blends luxury, culture, and natural wonder.
By source market, China continued to lead with 3.1 million visitors, equivalent to 25.5% of all foreign arrivals. The Republic of Korea followed with 2.5 million, or 20.7%. Other major markets included Taiwan (China) with 737,000, the US with 522,000, and Japan with 380,000.
Khanh Hoa has welcomed 16 international cruises so far this year, with more than 19,000 tourists disembarking to explore the province’s scenic landscapes and renowned cultural, religious, and artistic landmarks, as well as to enjoy local cuisine and sightseeing tours.
According to local plans, fireworks shows will be held at multiple locations, with Ha Long Bay as the focal point. More than mere entertainment, these displays are part of a strategic cultural tourism product aimed at strengthening the region’s brand.
Chatbot and virtual assistants support itinerary consultation and tour bookings, and provide around-the-clock response across multiple platforms while AI advertising applications have been used to optimise budgets and target the right customers. AI has been also employed to analyse customer data, enabling the delivery of personalised tour recommendations.
Many Vietnamese regions possess favourable conditions, including natural landscapes, climate, and rich cultural identities, to host sport events that integrate with cultural and tourism experiences.
Dubbed the “land of ancient towers”, Khanh Hoa boasts a rich Cham legacy through architectural masterpieces like the Po Nagar, Hoa Lai, Po Klong Garai, and Po Rome towers.
Vietnam’s e-visa system is now seen as one of the most efficient, convenient, and transparent in the region. Fully online registration, no paperwork or interviews, and fast and flexible processing time have improved foreigners’ entry experience, creating a competitive advantage over countries clinging to complicated and costly visa procedures.
Sunset Town unfolded like a living fairytale. Every street and hidden corner recalls iconic European landmarks – from Venice’s San Marco Bell Tower and Paris’s Arc de Triomphe to Almafi-style squares and cobblestone paths reminiscent of southern Italy.
Its natural advantages have made Mui Ne a magnet for enthusiasts of kitesurfing, windsurfing, surfing, and stand-up paddle boarding (SUP). These activities not only diversify the local tourism offerings but also contribute to the area’s long-term development strategy focused on sustainability.
In July alone, the city welcomed 695,930 international arrivals, surging 75.3% year-on-year. For the seven-month period, international visitors totalled 4.5 million, up 48% year-on-year.
Welcoming the crew on the morning of July 30, Dang Dong Ha, Deputy Director of the provincial Department of Culture, Sports and Tourism, emphasised that the film offers a valuable opportunity to promote Quang Tri’s tourism potential, particularly to Indian visitors, but also to a broader global audience.
With a proactive and creative approach, Hanoi is positioning itself as one of Southeast Asia’s most compelling destinations where tradition meets innovation, and every visit offers a blend of the familiar and the new.
Fostering linkage among regional localities and restructuring the tourism sector towards professionalism are among measures to boost the “smokeless industry” of the Mekong Delta.
Vietnam brings a kaleidoscope of tourism offerings to the Travel Exchange (TRAVEX) Trade Fair (Photo: VNA) 
