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Vietnam Online Business Forum tackles sustainability in e-commerce

The Vietnam Online Business Forum 2024, themed “Sustainable E-Commerce”, kicked off in Hanoi on April 25.
Vietnam Online Business Forum tackles sustainability in e-commerce ảnh 1Illustrative image (Photo: VNA)

Hanoi (VNA)🧔 – The Vietnam Online Business Forum 2024,themed “Sustainable E-Commerce”, kicked off in Hanoi on April 25.

The annual event, held by the VietnamE-Commerce Association (VECOM), aimed to provide a comprehensive overview ofe-commerce in the past year and shed light on the latest technology trends impactingthe industry through a market research on smart consumer behavior and overviewof the 2024 e-commerce market and its prominent trends. Speaking at the event, Director of the VietnamE-commerce and Digital Economy Agency under the Ministry of Industry and Trade Le Hoang Oanh said e-commerce hasexperienced the most robust growth in the past decade, with an annual growthrate of 16-30%. According to the White Book on VietnameseE-Business 2023, retail e-commerce revenue increased by 25% year on year to 20.5 billion USD in 2023. However, it represented only 8% of the totalretail sales of goods and consumer services in the country, much lower than the global average of 90.4%.

The forum delved into trends forVietnam to leverage sustainable practices in its e-commerce sector, develop human resourcesto strengthen consumer rights protection and narrow the gap in e-commercedevelopment.

♌ Attendees also explored solutions to creating a greener andmore sustainable e-commerce environment.

Market research on consumerbehavior trends in e-commerce, handbooks for e-commerce growth, optimisingaffiliate and key opinion consumer (KOC) marketing campaigns to acceleratesales, and the application of AI technology were among the many prominenttopics discussed at the forum. The event also featured a roundtable discussionwith experts to share views on lingering issues in the field of sustainablee-commerce./.
VNA

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