Vietnam attends International Travel Trade Show in Germany
As many as 43 Vietnamese travel agencies are introducing attractive tourism products and services at the International Travel Trade Show (ITB) 2023, which takes place in Berlin, Germany from March 7-9.
Berlin (VNA) – As many as 43 Vietnamese travel agencies are introducing attractive tourism products and services at the International Travel Trade Show (ITB) 2023, which takes place in Berlin, Germany from March 7-9.
The event offers an ideal platform for Vietnamese tourism businesses to reconnect with markets, partners, German tourists in particular, and international tourists in general, after nearly three years of hiatus due to the COVID-19 pandemic.
With the message "Living fully", Vietnam's booth carries more special features than previous versions, with attractive products catching market trends.
The presence of Vietnamese businesses at the event shows that Vietnam is ready to welcome international visitors back to fully experience a vibrant Vietnam with beautiful and unique nature, and rich culture.
Vietnamese Ambassador to Germany Vu Quang Minh said international and European tourists in general as well as German people in particular have shown great interest in the Vietnamese tourism market during discussions with Vietnamese businesses.
He expressed the hope that 2023 will open a new chapter for the development of tourism, which is an important contributor to Vietnam's socio-economic development.
Nguyen Trung Khanh, General Director of the Vietnam National Administration of Tourism (VNAT), said ITB 2023 is one of the largest global events in tourism, and this is a playground as well as a forum for tour operators to meet, exchange information and find opportunities for cooperation.
According to Khanh, in recent years, Vietnam's tourism industry has strongly grown, with its revenue greatly contributing to the national GDP.
The participation of Vietnamese tourism businesses at the event demonstrates the overall strength of Vietnam's tourism, and promotes close connection among businesses – an important factor to revive the tourism industry, he added.
According to Vice Director of the Tourism Department of HCM City Le Truong Hien Hoa, the city would like to introduce new guidelines and policies on tourism to partners.
Participating in the ITB 2023, HCM City’s businesses not only focus on the European market but also target tourists from many other continents around the world, he said, adding that the city is set to welcome 5-5.5 million foreign tourist arrivals in 2023./.
Representatives from 12 Australian travel companies joined a Famtrip delegation to Hanoi from November 7-13 to study tourism products in the capital city.
As a result of Ho Chi Minh City’s unceasing efforts to diversify tourism products, several has been listed among the top 20 unique tours promising interesting experiences for travellers in Vietnam.
Vietnam will attend the ITB 2023 (Internationale Tourismus-Börse Berlin), the world’s largest tourism trade fair, which will be held at Berlin ExpoCenter City in Germany, according to the Vietnam National Administration of Tourism (VNAT) under the Ministry of Culture, Sports and Tourism.
Deputy Prime Minister Mai Van Chinh has instructed the Ministry of Culture, Sports and Tourism (MoCST) to coordinate with other ministries, agencies and localities to effectively implement policies and directives from the Party, Government, and Prime Minister on tourism development.
Da Nang's appeal stems from its numerous outstanding tourist attractions, particularly My Khe Beach, Sun World Ba Na Hills resort, and the ancient town of Hoi An. Additionally, Da Nang tourism is renowned for its affordability, especially attractive to young travellers and couples, according to Chosun Ilbo.
With new direct flights from major Indian cities like Hyderabad and Bengaluru, Vietnam is becoming an increasingly compelling destination for Indian tourists seeking a quick, emotionally rich four-day escape that blends luxury, culture, and natural wonder.
By source market, China continued to lead with 3.1 million visitors, equivalent to 25.5% of all foreign arrivals. The Republic of Korea followed with 2.5 million, or 20.7%. Other major markets included Taiwan (China) with 737,000, the US with 522,000, and Japan with 380,000.
Khanh Hoa has welcomed 16 international cruises so far this year, with more than 19,000 tourists disembarking to explore the province’s scenic landscapes and renowned cultural, religious, and artistic landmarks, as well as to enjoy local cuisine and sightseeing tours.
According to local plans, fireworks shows will be held at multiple locations, with Ha Long Bay as the focal point. More than mere entertainment, these displays are part of a strategic cultural tourism product aimed at strengthening the region’s brand.
Chatbot and virtual assistants support itinerary consultation and tour bookings, and provide around-the-clock response across multiple platforms while AI advertising applications have been used to optimise budgets and target the right customers. AI has been also employed to analyse customer data, enabling the delivery of personalised tour recommendations.
Many Vietnamese regions possess favourable conditions, including natural landscapes, climate, and rich cultural identities, to host sport events that integrate with cultural and tourism experiences.
Dubbed the “land of ancient towers”, Khanh Hoa boasts a rich Cham legacy through architectural masterpieces like the Po Nagar, Hoa Lai, Po Klong Garai, and Po Rome towers.
Vietnam’s e-visa system is now seen as one of the most efficient, convenient, and transparent in the region. Fully online registration, no paperwork or interviews, and fast and flexible processing time have improved foreigners’ entry experience, creating a competitive advantage over countries clinging to complicated and costly visa procedures.
Sunset Town unfolded like a living fairytale. Every street and hidden corner recalls iconic European landmarks – from Venice’s San Marco Bell Tower and Paris’s Arc de Triomphe to Almafi-style squares and cobblestone paths reminiscent of southern Italy.
Its natural advantages have made Mui Ne a magnet for enthusiasts of kitesurfing, windsurfing, surfing, and stand-up paddle boarding (SUP). These activities not only diversify the local tourism offerings but also contribute to the area’s long-term development strategy focused on sustainability.
In July alone, the city welcomed 695,930 international arrivals, surging 75.3% year-on-year. For the seven-month period, international visitors totalled 4.5 million, up 48% year-on-year.
Welcoming the crew on the morning of July 30, Dang Dong Ha, Deputy Director of the provincial Department of Culture, Sports and Tourism, emphasised that the film offers a valuable opportunity to promote Quang Tri’s tourism potential, particularly to Indian visitors, but also to a broader global audience.
With a proactive and creative approach, Hanoi is positioning itself as one of Southeast Asia’s most compelling destinations where tradition meets innovation, and every visit offers a blend of the familiar and the new.
Fostering linkage among regional localities and restructuring the tourism sector towards professionalism are among measures to boost the “smokeless industry” of the Mekong Delta.
A Vietnamese booth of at the event (Photo: VNA) 
