More than 51 million Vietnamese access the internet, social media and apps through their smartphones daily, according to a recently released report by Appota Corporation.
Hanoi (VNS/VNA) -💎 More than 51 million Vietnamese access the internet, social media and apps through their smartphones daily, according to a recently released report by Appota Corporation.
The report said that by the end of second quarter this year, Vietnam reached apopulation of 97 million people. People's lives are quickly becomingdigitalised thanks to the rise of smartphones, highly accessible internet andcheap mobile data plans.
Smartphones using Androids system account for 55.1 percent of the total in thecountry while those using iOS make up 41.6 percent.
The growth in quantity and quality of 4G services and hopes for a strong 5Gnetwork has created a firm foundation for the digital content sector, giving Vietnampotential in the digital sector regionally, the report said.
Low-cost and high-speed internet encourages consumers to spend time watchingonline content.
In addition to online videos and music, Vietnamese people also rely on fastinternet connections to try mobile apps and games, making Vietnam a big playerin the apps/games market on both iOS and Android devices.
Vietnam’s top apps and games by monthly active users are mainly socialnetworking apps and online games.
Due to the willingness of Vietnamese people to try out new apps and games, Vietnamis a rapid growing app market with exceptionally low Cost Per Installs (CPI).
Among mobile in-game ads, video ads with rewards are the most 'likeable' formsof ads by Vietnamese consumers. Vietnam is a country with the most patience tosee the world's longest ads with 19 seconds, while the average time of othercountries only reaches 8-9 seconds. This is a great opportunity for advertisersto take advantage of.
Appota said the mobile ads market in Vietnam is growing rapidly, and will sooncover up to 70 percent of the total digital ads market.
The strong growth of mobile devices has created a solid foundation for theadvertising market on mobile platforms in Vietnam. In 2018, digital advertisingwas worth 663 million USD, with mobile advertising accounting for more than 62 percent.Digital advertising is expected to continue to grow and reach more than 1billion USD in 2020.
In the upcoming years, social networks are set to dominate the digitaladvertising market in Vietnam with 45 million users on different platforms suchas Facebook, Zalo and Instagram. — VNS/VNA
Vietnam’s rising usage of mobile devices and the internet have led to great opportunities for digital and online advertising, experts said at a conference on advertising on August 10 in Ho Chi Minh City.
More than 68 trillion VND (over 2.9 billion USD) is expected to be spent on media advertising by companies in Vietnam, with fast-moving consumer goods (FMCG) manufacturers to make up the bulk of the spending.
An auction for leasing advertising space on Ho Chi Minh City’s buses will be held between June 21 and July 18 following four previous unsuccessful attempts.
The Ministry of Information and Communications (MIC)’ Authority of Broadcasting and Electronic Information (ABEI) has ordered tens of domestic and foreign brands to not advertise on video clips that contain anti-State propaganda on YouTube, a video-sharing platform.
The Viettel Military Industry and Telecoms Group (Viettel) on June 26 officially launched the Viettel Digital Services Corporation (VDS), its 8th subsidiary company.
China’s Laoling city, in coordination with VINEXAD, hosted a series of events in Ho Chi Minh City from August 7-9 to seek trade and economic cooperation with Vietnam.
Vietnamese Ambassador to Cambodia Nguyen Minh Vu led a delegation to Mondulkiri, Ratanakiri, and Kratie provinces from August 5-8, aiming to deepen economic ties and support Vietnamese businesses operating in Cambodia’s northeastern region.
Party General Secretary To Lam’s upcoming state visit to the Republic of Korea (RoK) is expected to mark a new milestone in the bilateral relationship, creating fresh momentum for trade and investment cooperation between the two countries.
In the context of the growing global digital economy, digital transformation and the promotion of e-commerce are key drivers helping Vietnam boost integration, enhance competitiveness, and expand export markets, according to the Vietnam E-commerce and Digital Economy Agency
Tilapia is considered highly competitive in export markets thanks to its affordability, ease of processing, and appeal across both high-end and mass-market segments.
In the first seven months of the year, Phu Tho attracted an impressive 651.7 million USD in foreign direct investment, including 35 newly licensed projects totaling 119 million USD in registered capital and 45 existing projects with an additional capital of 533 million USD.
Under the agreements, VinEnergo will invest in, install, and operate 43 MWp of rooftop solar power capacity and 45 MWh of BESS capacity across the three plants.
Under a draft to amend and supplement the Government's Decree 125/2020/ND-CP on administrative sanctions for violations of tax and invoice regulations, the Ministry of Finance has proposed classifying the failure to issue invoices into five different levels. Infraction levels will correspond to fines of 1 million VND to 80 million VND, depending on the nature and number of invoicing violations.
A new airline developed and invested by Sun Group — has officially announced a strategic partnership with Amadeus IT Group (Amadeus), one of the world’s leading travel technology companies. This agreement not only lays the foundation for a modern digital infrastructure but also marks a pivotal step in SPA’s global expansion strategy, enabling the airline to access international distribution networks and reach customers worldwide.
Of the total, 107,700 were new firms, with combined registered capital of 928.4 trillion VND (35.4 billion USD), up 10.6% in number and 5.5% in capital compared with the same period last year.
Experts agree that a combination of technology, enforcement, education and cross-border cooperation is essential to protect copyrighted content in Vietnam’s growing digital ecosystem.
Poland is Vietnam’s largest export market in Central and Eastern Europe, with key staples including seafood, textiles, footwear, coffee, and cashew nuts.
Cashless payments are growing at an impressive rate, averaging 30–40% annually. Vietnam’s per capita cashless transaction volume now trails only China, with total value of 295.2 quadrillion VND (11.26 trillion USD), or 26 times of its GDP.
A draft resolution on piloting a digital asset and cryptocurrency market is being developed, aiming to create a broad-enough regulatory sandbox that enables investor participation and provides practical grounds for policy refinement in areas such as risk management and anti-money laundering.
