Travel expo looks towards digital transformation to boost development
The Vietnam International Travel Mart (VITM) 2020 is to take place in Hanoi from November 18 to 21 with a focus on digital transformation-driven tourism development.1
Staff of a travel company at the Vietnam International Travel Mart 2019 (Photo: VNA)
Hanoi (VNA) –The Vietnam International Travel Mart (VITM) 2020 is to take place in Hanoifrom November 18 to 21 with a focus on digital transformation-driven tourismdevelopment.
Organisers said the expo,already postponed twice due to COVID-19, aims to create an opportunity forlocalities, organisations, and enterprises to advertise their brands, introduceproducts, and develop business partnerships in order to boost domestic,inbound, and outbound tourism.
They noted that, amid theCOVID-19 outbreak, digital applications proved helpful in developingsustainable tourism. Therefore, to adapt to the post-pandemic era, VITM 2020will focus on digital transformation-driven tourism.
With software developmentcompanies among the exhibitors, the expo is set to help promote digitalisationand technological application to make fundamental changes to the management andactivities of travel authorities and firms.
A domestic travelstimulus programme will be launched, while preparations for the resumption ofinbound and outbound tourism and Vietnam’s post-COVID-19 tourism prospects willalso be discussed.
VITM 2020 is expected tofeature more than 300 stalls from travel companies, hotels, airlines, tourismservice providers, and managerial agencies nationwide./.
Vietnam welcomed more than 3.8 million foreign travellers in the first 10 months of 2020, down 73.8 percent against the same period last year, the General Statistics Office revealed on October 29.
The best flavours of local cuisine are being offered at five-star hotels in HCM City as part of a programme to promote Vietnamese dishes to local and foreign visitors.
The first group of visitors from the northern province of Quang Ninh have visited tourist attractions in Ho Chi Minh City as part of the city’s tourism stimulus programme that has recently resumed.
Deputy Prime Minister Mai Van Chinh has instructed the Ministry of Culture, Sports and Tourism (MoCST) to coordinate with other ministries, agencies and localities to effectively implement policies and directives from the Party, Government, and Prime Minister on tourism development.
Da Nang's appeal stems from its numerous outstanding tourist attractions, particularly My Khe Beach, Sun World Ba Na Hills resort, and the ancient town of Hoi An. Additionally, Da Nang tourism is renowned for its affordability, especially attractive to young travellers and couples, according to Chosun Ilbo.
With new direct flights from major Indian cities like Hyderabad and Bengaluru, Vietnam is becoming an increasingly compelling destination for Indian tourists seeking a quick, emotionally rich four-day escape that blends luxury, culture, and natural wonder.
By source market, China continued to lead with 3.1 million visitors, equivalent to 25.5% of all foreign arrivals. The Republic of Korea followed with 2.5 million, or 20.7%. Other major markets included Taiwan (China) with 737,000, the US with 522,000, and Japan with 380,000.
Khanh Hoa has welcomed 16 international cruises so far this year, with more than 19,000 tourists disembarking to explore the province’s scenic landscapes and renowned cultural, religious, and artistic landmarks, as well as to enjoy local cuisine and sightseeing tours.
According to local plans, fireworks shows will be held at multiple locations, with Ha Long Bay as the focal point. More than mere entertainment, these displays are part of a strategic cultural tourism product aimed at strengthening the region’s brand.
Chatbot and virtual assistants support itinerary consultation and tour bookings, and provide around-the-clock response across multiple platforms while AI advertising applications have been used to optimise budgets and target the right customers. AI has been also employed to analyse customer data, enabling the delivery of personalised tour recommendations.
Many Vietnamese regions possess favourable conditions, including natural landscapes, climate, and rich cultural identities, to host sport events that integrate with cultural and tourism experiences.
Dubbed the “land of ancient towers”, Khanh Hoa boasts a rich Cham legacy through architectural masterpieces like the Po Nagar, Hoa Lai, Po Klong Garai, and Po Rome towers.
Vietnam’s e-visa system is now seen as one of the most efficient, convenient, and transparent in the region. Fully online registration, no paperwork or interviews, and fast and flexible processing time have improved foreigners’ entry experience, creating a competitive advantage over countries clinging to complicated and costly visa procedures.
Sunset Town unfolded like a living fairytale. Every street and hidden corner recalls iconic European landmarks – from Venice’s San Marco Bell Tower and Paris’s Arc de Triomphe to Almafi-style squares and cobblestone paths reminiscent of southern Italy.
Its natural advantages have made Mui Ne a magnet for enthusiasts of kitesurfing, windsurfing, surfing, and stand-up paddle boarding (SUP). These activities not only diversify the local tourism offerings but also contribute to the area’s long-term development strategy focused on sustainability.
In July alone, the city welcomed 695,930 international arrivals, surging 75.3% year-on-year. For the seven-month period, international visitors totalled 4.5 million, up 48% year-on-year.
Welcoming the crew on the morning of July 30, Dang Dong Ha, Deputy Director of the provincial Department of Culture, Sports and Tourism, emphasised that the film offers a valuable opportunity to promote Quang Tri’s tourism potential, particularly to Indian visitors, but also to a broader global audience.
With a proactive and creative approach, Hanoi is positioning itself as one of Southeast Asia’s most compelling destinations where tradition meets innovation, and every visit offers a blend of the familiar and the new.
Fostering linkage among regional localities and restructuring the tourism sector towards professionalism are among measures to boost the “smokeless industry” of the Mekong Delta.
Staff of a travel company at the Vietnam International Travel Mart 2019 (Photo: VNA) 
