Hanoi (VNA)ꦰ - A series of promotional events that centralised  national fruit distribution channels in Hanoi have generated outstanding results.

Thanks to the events, businesses, and cooperatives not only found stable markets for their products but also diversified their supply sources, stimulated consumption, increased total retail sales, and promoted the campaign "Vietnamese people use Vietnamese goods."

Late last month, at the Me Linh Plaza trade centre in Ha Dong district, the Hanoi Department of Industry and Trade held a promotion week for fruit and agricultural products from provinces and cities. Over 45 enterprises and cooperatives of Hanoi and 15 other provinces including Bac Giang, Hai Duong, Ha Nam, and Hung Yen joined the event.

Consumers want products with high quality and clear origin, while businesses are happy to see their products welcomed.

Nguyen Manh Tuan, from the Tan Viet A Agricultural Cooperative in Cao Bang province, said that the cooperative brings to the event OCOP products such as Cao Bang black jelly, vermicelli, honey, and peanuts.

"After such promotional events, we have new partners and customers,” he said.

Previously, in early June, a week-long promotion programme for Son La plums and agricultural products was held at BigC Thang Long trade center in Hanoi.

Nguyen Dinh Huong, Director of Hung Thinh Cooperative from Muong Bu commune, Muong La district, Son La province said that the event helps the cooperative to introduce featured products to consumers and big buyers.

Besides those events, Hanoi’s industry and trade sector cooperated with localities to organise activities to promote the lychee from Luc Ngan-Bac Giang, Hung Yen, and Hai Duong.

Domestic trade promotion programmes

Nearly 100 agricultural products from the northern province of Son La are now sold at the chain of Central Retail Vietnam. In 2022, nearly 1,000 Son La agricultural products were sold at the chains throughout the country.

Pham Thi Thuy Linh, Director of the group’s External Relations and Investment in the North said that at the food retail system of Central Retail (GO!, Big C, Tops Market), Son La products are welcomed because of good quality.

𒉰 “In 2022, the sales of Son La agricultural products at Central Retail’s supermarkets increased 20 times, some items up to 80 times. The result is partly thanks to the effective connectivity between distributors and manufacturers that is promoted by local authorities, including the Hanoi Industry and Trade Department,” Linh said.

Besides Central Group, large distributors in Hanoi such as Aeon, MM Mega Market, BRG/Hapro Mart, and Co.opmart chose local agricultural products for sale in their supermarkets. Tran Thi Phuong Lan, Acting Director of Hanoi Department of Industry and Trade, over the past time, the department coordinated with provinces and cities to implement practical solutions to promote products at major distribution channels in Hanoi. “With a population of 10.7 million people, Hanoi is a big market for fruit and agricultural products. Consumers in the capital prefer specialty products with clear origins and brands. They are willing to pay more for high-quality products, which bring a great opportunity for local producers," Lan said./.