HCM City (VNA) – The top 100 products andservices in 2018 selected by consumers were announced at a ceremony in Ho ChiMinh City on November 29.

The selection programme, Tin & Dung (Trust& Consume) Vietnam 2018, was organised by the Thoi bao Kinh te Viet Nam(Vietnam Economic Times).

Firms with products and services that made theshortlist include Joint Stock Commercial Bank for Investment and Development ofVietnam (BIDV), HD Bank, Orient Commercial Joint Stock Bank (OCB), Maybank KimEng Securities, FPT, Vietjet, Saigon Alcohol Beer andBeverages Corp. (Sabeco), Hanoi Beer Alcohol and Beverage Joint StockCorp. (Habeco), Nha Be Garment Corporation, The Reverie Saigon Hotel, and KhanhHoa Salangane Nest Company.

Launched in January this year, the programmereceived 21,000 paper and 61,000 online votes, recommending more than 5,200products and services altogether.

Those suggested belong to seven sectors,including finance, banking, and insurance; food and retail services; fashionand cosmetics; and technology and telecommunications.

Nguyen The Hao, Deputy Editor-in-Chief of the VietnamEconomic Times, said this year’s programme aims to highlight corporatemorality. Amid the increasingly competitive consumer market, aside from productand service quality, businesses also need to make a difference by buildingtheir brand and product value with a sense of good for the community andtowards sustainable development.

Vo Tri Thanh, Director of the Institute for Brandand Competitiveness Strategy, said that in the digital era, it is necessary toenhance consumers’ trust and change business models by selling what the marketneeds and creating markets to sell what enterprises have.

In the current market, it is not too difficultfor consumers to choose quality products, but they want much more than thevalue those products give to them, he said, adding that businesses’sustainability and profit growth are closely associated with their ethicalpractices.

The annual Tin & Dung Vietnam programme was firstorganised over a decade ago in 2006.–VNA