The event features a range of activities including exhibitions, the final round of the “StudentLive – Sales Arena” competition on TikTok Shop, cultural and sports activities, a job fair, and a seminar on optimising advertising revenue for retail chains.
Shopee holds the largest market share, commanding 65% of GMV (around 10.4 billion USD), followed by TikTok Shop at 28% (4.5 billion USD), Lazada at 6% (1 billion USD) and Tiki at 1% (nearly 200 million USD).
According to a survey by Sapo Technology Joint Stock Company, 55.7% of revenue-growing sellers are adopting a multi-channel model, with most generating monthly revenues between 200 million and 1 billion VND.
The average transaction volume across five major e-commerce platforms in Vietnam, including Shopee, TikTok Shop, Lazada, Tiki, and Sendo, reaches 25.3 trillion VND, equivalent to 1 billion USD, per month.
Vietnamese consumers spent 143.9 trillion (5.68 billion USD) buying 1.53 million items on five e-commerce platforms in the first half of this year, representing a rise of 54.91% and 65.55% over the same period last year, respectively, according market analysis firm Metric.
Vietnam and Thailand have emerged as the two fastest-growing e-commerce markets in Southeast Asia, according to a report recently released by OpenGov Asia, a content platform dedicated to sharing ICT-related knowledge and information to better serve citizens and customers.
Street style fashion brand Nerdy of the Republic of Korea (RoK)’s cosmetic and clothing company APR on February 11 announced its plan to expand operation in Vietnam, with the opening of more stores in this market.
