TikTok kicks off tourism promotion campaign in Vietnam
The Vietnam National Administration of Tourism’s Tourism Magazine and TikTok Vietnam officially began promoting Vietnam’s famous tourist spots and special tours on the video app TikTok on June 13.
An aerial view of Ba Na Hills in the central coastal city of Da Nang (Source: VNA)
Hanoi (VNA) – The Vietnam National Administration of Tourism’s TourismMagazine and TikTok Vietnam officially began promoting Vietnam’s famous touristspots and special tours on the video app TikTok on June 13.
The marketing programme has a very ambitious goal of producing and screening30,000 short videos on the TikTok platform with a target of 100 million views.Videos will be featured under the brand hashtag of #HelloVietnam.
The first video in the series will be about Da Nang, and it is scheduled to belaunched on June 15 under the hashtag #HelloDanang.
#HelloVietnam is part of the global tourism promotion campaign #TikTokTravellaunched by TikTok to honour stunning tourism sites worldwide as well as nudgedifferent cultures closer to each other.
The two sides have also started cooperation on developing marketing strategy aswell as working on promotion campaigns in target markets like Japan, theRepublic of Korea, Thailand and Australia.
TikTok,which has over 12 million users in Vietnam, pledges to cooperate with competentauthorities and businesses to honour Vietnamese culture and tourism.
Closeto 7.3 million foreign tourists visited Vietnam in the first five months of 2019,up 8.8 percent against the same period last year. The country aims to receiveabout 18 million foreign visitors this year. –VNA
The central coastal city of Dang Nang has in recent years welcomed a steady number of holidaymakers in the final months of the year when it was used to be the low season due to unpredictable weather.
Vietnam’s famous tourist spots and special tours run by members of the Vietnam Community Tourism Association (VCTC) will be popularised to both domestic and foreign customers through the short video app TikTok under a cooperation deal inked on May 28.
The central province of Binh Thuan will implement some major projects in service of tourism development on Phu Quy by 2030, towards turning the island into a destination of green tourism.
The Embassy of Vietnam in Australia on June 12 hosted an event to promote Vietnam’s culture and tourism in Australia and enhance exchanges between Vietnamese women and international friends in the country.
A recent report, City Pulse 2025, by Gensler Research Institute, ranked HCM City among the world’s top cities for resident retention, placing it second globally. This underscores the city's reputation as a liveable, dynamic urban centre, an image that supports efforts to attract investors, experts, and MICE travellers.
Deputy Prime Minister Mai Van Chinh has instructed the Ministry of Culture, Sports and Tourism (MoCST) to coordinate with other ministries, agencies and localities to effectively implement policies and directives from the Party, Government, and Prime Minister on tourism development.
Da Nang's appeal stems from its numerous outstanding tourist attractions, particularly My Khe Beach, Sun World Ba Na Hills resort, and the ancient town of Hoi An. Additionally, Da Nang tourism is renowned for its affordability, especially attractive to young travellers and couples, according to Chosun Ilbo.
With new direct flights from major Indian cities like Hyderabad and Bengaluru, Vietnam is becoming an increasingly compelling destination for Indian tourists seeking a quick, emotionally rich four-day escape that blends luxury, culture, and natural wonder.
By source market, China continued to lead with 3.1 million visitors, equivalent to 25.5% of all foreign arrivals. The Republic of Korea followed with 2.5 million, or 20.7%. Other major markets included Taiwan (China) with 737,000, the US with 522,000, and Japan with 380,000.
Khanh Hoa has welcomed 16 international cruises so far this year, with more than 19,000 tourists disembarking to explore the province’s scenic landscapes and renowned cultural, religious, and artistic landmarks, as well as to enjoy local cuisine and sightseeing tours.
According to local plans, fireworks shows will be held at multiple locations, with Ha Long Bay as the focal point. More than mere entertainment, these displays are part of a strategic cultural tourism product aimed at strengthening the region’s brand.
Chatbot and virtual assistants support itinerary consultation and tour bookings, and provide around-the-clock response across multiple platforms while AI advertising applications have been used to optimise budgets and target the right customers. AI has been also employed to analyse customer data, enabling the delivery of personalised tour recommendations.
Many Vietnamese regions possess favourable conditions, including natural landscapes, climate, and rich cultural identities, to host sport events that integrate with cultural and tourism experiences.
Dubbed the “land of ancient towers”, Khanh Hoa boasts a rich Cham legacy through architectural masterpieces like the Po Nagar, Hoa Lai, Po Klong Garai, and Po Rome towers.
Vietnam’s e-visa system is now seen as one of the most efficient, convenient, and transparent in the region. Fully online registration, no paperwork or interviews, and fast and flexible processing time have improved foreigners’ entry experience, creating a competitive advantage over countries clinging to complicated and costly visa procedures.
Sunset Town unfolded like a living fairytale. Every street and hidden corner recalls iconic European landmarks – from Venice’s San Marco Bell Tower and Paris’s Arc de Triomphe to Almafi-style squares and cobblestone paths reminiscent of southern Italy.
Its natural advantages have made Mui Ne a magnet for enthusiasts of kitesurfing, windsurfing, surfing, and stand-up paddle boarding (SUP). These activities not only diversify the local tourism offerings but also contribute to the area’s long-term development strategy focused on sustainability.
In July alone, the city welcomed 695,930 international arrivals, surging 75.3% year-on-year. For the seven-month period, international visitors totalled 4.5 million, up 48% year-on-year.
Welcoming the crew on the morning of July 30, Dang Dong Ha, Deputy Director of the provincial Department of Culture, Sports and Tourism, emphasised that the film offers a valuable opportunity to promote Quang Tri’s tourism potential, particularly to Indian visitors, but also to a broader global audience.
With a proactive and creative approach, Hanoi is positioning itself as one of Southeast Asia’s most compelling destinations where tradition meets innovation, and every visit offers a blend of the familiar and the new.
An aerial view of Ba Na Hills in the central coastal city of Da Nang (Source: VNA) 
