Switzerland supports Vietnam in sustainable tourism development
The Swiss Sustainable Tourism Programme (SSTP), the first of its kind funded by Switzerland’s State Secretariat for Economic Affairs (SECO) for Vietnam, has officially kicked off, according to the programme’s management board.
Hanoi (VNA) – The Swiss Sustainable Tourism Programme (SSTP), thefirst of its kind funded by Switzerland’s State Secretariat for EconomicAffairs (SECO) for Vietnam, has officially kicked off, according to theprogramme’s management board.
Specifically, theprogramme, which aims to raise the competitiveness and sustainability ofVietnamese tourism, will be implemented from late 2018 to May 2022, targetingsmall- and medium-sized enterprises (SMEs) and training establishments throughtechnical assistance.
It will popularisesustainable tourism models to SMEs, small hotels, homestay services suppliers,so that they can expand the presence of sustainable tourism models and productsto newly-emerging destinations and those which are less attractive to tourists.
The programmecomprises of sub-projects that are built in conformity with the privatesector’s demand as well as cooperation of seven training establishments in Hanoi,Ho Chi Minh City, Da Nang city, Can Tho city, and Ninh Binh, Quang Nam and AnGiang provinces.
SSTP is carried out bya joint venture of consulting companies, including the Germany-based GFAConsulting Group, Vietnam’s Asian Management and Development Institute (AMDI),and Switzerland’s International Management Institute (IMI). It has receivedsupport from Hilton Hotels, Victoria Hotels, and Exotissimo Tour Operator.-VNA
Vietnam’s tangible and intangible cultural heritages are a key part of the country’s tourism, so the preservation of the heritages is crucial for sustainable tourism development.
Deputy Prime Minister Vu Duc Dam chaired a tourism forum in Hanoi on December 6 to discuss major measures to develop high-quality and sustainable tourism in Vietnam by 2030.
The emerging mass tourism in coastal provinces in recent years has destroyed natural beauty spots at a furious pace. And in the next five years, Vietnam may lose all tourism resources.
Deputy Prime Minister Mai Van Chinh has instructed the Ministry of Culture, Sports and Tourism (MoCST) to coordinate with other ministries, agencies and localities to effectively implement policies and directives from the Party, Government, and Prime Minister on tourism development.
Da Nang's appeal stems from its numerous outstanding tourist attractions, particularly My Khe Beach, Sun World Ba Na Hills resort, and the ancient town of Hoi An. Additionally, Da Nang tourism is renowned for its affordability, especially attractive to young travellers and couples, according to Chosun Ilbo.
With new direct flights from major Indian cities like Hyderabad and Bengaluru, Vietnam is becoming an increasingly compelling destination for Indian tourists seeking a quick, emotionally rich four-day escape that blends luxury, culture, and natural wonder.
By source market, China continued to lead with 3.1 million visitors, equivalent to 25.5% of all foreign arrivals. The Republic of Korea followed with 2.5 million, or 20.7%. Other major markets included Taiwan (China) with 737,000, the US with 522,000, and Japan with 380,000.
Khanh Hoa has welcomed 16 international cruises so far this year, with more than 19,000 tourists disembarking to explore the province’s scenic landscapes and renowned cultural, religious, and artistic landmarks, as well as to enjoy local cuisine and sightseeing tours.
According to local plans, fireworks shows will be held at multiple locations, with Ha Long Bay as the focal point. More than mere entertainment, these displays are part of a strategic cultural tourism product aimed at strengthening the region’s brand.
Chatbot and virtual assistants support itinerary consultation and tour bookings, and provide around-the-clock response across multiple platforms while AI advertising applications have been used to optimise budgets and target the right customers. AI has been also employed to analyse customer data, enabling the delivery of personalised tour recommendations.
Many Vietnamese regions possess favourable conditions, including natural landscapes, climate, and rich cultural identities, to host sport events that integrate with cultural and tourism experiences.
Dubbed the “land of ancient towers”, Khanh Hoa boasts a rich Cham legacy through architectural masterpieces like the Po Nagar, Hoa Lai, Po Klong Garai, and Po Rome towers.
Vietnam’s e-visa system is now seen as one of the most efficient, convenient, and transparent in the region. Fully online registration, no paperwork or interviews, and fast and flexible processing time have improved foreigners’ entry experience, creating a competitive advantage over countries clinging to complicated and costly visa procedures.
Sunset Town unfolded like a living fairytale. Every street and hidden corner recalls iconic European landmarks – from Venice’s San Marco Bell Tower and Paris’s Arc de Triomphe to Almafi-style squares and cobblestone paths reminiscent of southern Italy.
Its natural advantages have made Mui Ne a magnet for enthusiasts of kitesurfing, windsurfing, surfing, and stand-up paddle boarding (SUP). These activities not only diversify the local tourism offerings but also contribute to the area’s long-term development strategy focused on sustainability.
In July alone, the city welcomed 695,930 international arrivals, surging 75.3% year-on-year. For the seven-month period, international visitors totalled 4.5 million, up 48% year-on-year.
Welcoming the crew on the morning of July 30, Dang Dong Ha, Deputy Director of the provincial Department of Culture, Sports and Tourism, emphasised that the film offers a valuable opportunity to promote Quang Tri’s tourism potential, particularly to Indian visitors, but also to a broader global audience.
With a proactive and creative approach, Hanoi is positioning itself as one of Southeast Asia’s most compelling destinations where tradition meets innovation, and every visit offers a blend of the familiar and the new.
Fostering linkage among regional localities and restructuring the tourism sector towards professionalism are among measures to boost the “smokeless industry” of the Mekong Delta.
Tourists on Quy Nhon beach (Source: VNA) 
