Singapore invests 24 million USD in tourism promotion
The Changi Airport Group, Singapore Airlines and Singapore Tourism Board will jointly invest 33.75 million SGD to promote inbound travel, according to a joint statement issued on April 17.
Singapore (VNA) - The Changi Airport Group (CAG), the SingaporeAirlines (SIA) and the Singapore Tourism Board (STB) will jointly invest 33.75million SGD (over 24 million USD) to promote inbound travel, according to ajoint statement issued on April 17.
The campaign, with the largest-ever amount of investment, will last inthree years, focusing on promoting Singapore as a stopover and attractivedestination for global travellers.
STB CEO Lionel Yeo stressed that the campaign aims at various types oftourists, instead of only those from specific long-haul markets like the US andEurope.
Besides, the partnership will also focus on the broadening of marketingprogramme to woo business and MICE (Meeting, Incentives, Conventions andExhibitions) visitors.
The partnershipbetween the airport, national carrier and national tourism body is a powerfulone that will help to boost Singapore's tourism growth, Yeo said.-VNA
Singapore’s top tourism official is optimistic about meeting the year’s target of drawing between 15.1 - 15.5 million tourists despite a decrease of arrivals in the first seven months of the year.
Singapore's visitor arrivals grew 0.9 percent to 15.2 million in 2015, however, the increase in visitors didn't bring in more income, said the Singapore Tourism Board (STB) in its annual report.
Singapore will invest an additional 700 million SGD in promoting tourism in the next five years through strategies that tackle short-term challenges such as uncertainties in the global economy.
The Singapore Tourism Board (STB), on February 14, reported a record number of 16.4 million foreign visitors to the island nation last year, up 7.7 percent from 2015.
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Singapore's landmark Melion (Photo: businesstimes.com.sg)
