Education for Nature Vietnam (ENV) released its latest short film entitled “When Rhinos Lose Their Face, Consumers Lose Face Too”.
Hanoi (VNA) - ꧟ Education for Nature Vietnam (ENV) on July 23 launched its latest short film entitled “When Rhinos Lose Their Face, Consumers Lose Face Too”.
The Public Service Announcement (PSA) emphasises how respect is earned through honorable acts, not by trying to impress others with rhino horn. In the comedic film, the protagonist is a young, ambitious businessman on his way to an important meeting. Immediately, the audience is drawn to him, a respectable person who helps strangers through acts of kindness. However, while his good deeds are well-intentioned, he is motivated by a futuristic app that gives him a point for each good deed. As he tries desperately to earn more and more points, he eventually makes a fatal flaw rooted in ignorance, and shamefully presents a rhino horn to a business partner. Demand for rhino horn in Vietnam is driven by a false belief that it will benefit social status, said Nguyen Phuong Dung, ENV Vice Director and Head of Public Awareness. “Those who buy rhino horn for honor or gifts must soon realise that respect is not earned through superficial animal products, but rather by living life through moral and ethical actions,” she added.
Vietnam is one of the biggest consumers of rhino horn in the world. The illegal trafficking, trade, and possession of rhino horn continues to be a headache for wildlife conservation.
During the period between January 2020 and March 2021, the ENV recorded 99 violations related to rhino horn with 194,69 kg of horn confiscated by competent agencies. Eleven traffickers were arrested in such cases, four of whom have been prosecuted and received sentences ranging from 6 to 12.5 years in prison.
𝓀 This is the ENV’s 47th PSA that aims to put an end to demand for wildlife and encourage public reports of wildlife crime to the organisation’s Wildlife Crime Hotline.
The amount of daily reports to the hotline more than doubled, from 4.7 wildlife crime cases a day in 2019 to nearly 10 a day in 2020./.
Minister of Natural Resources and Environment Tran Hong Ha and Director General of the World Wildlife Fund (WWF) Marco Lambertini discussed cooperation programmes on environmental and nature protection between the two sides during their virtual talks on July 13.
Authorities in the Central Highlands province of Dak Nong has approved financial fines worth over 1 billion VND (43,584 USD) imposed on two people for their engagement in illegal wildlife trade and captivity.
A total of 477 wild animals were rescued from violators or voluntarily handed over by people in the first half of 2021, the Education for Nature Vietnam (ENV) reported on July 16.
Customs officers in the central city of Da Nang have discovered a shipment of 138 kilograms of animal horn and 3.1 tonnes of animal bones suspected to be of rhino and rare and precious wildlife, imported from South Africa at the city’s Tien Sa port.
In Vietnam, there is a primeval forest described as a “big school” that has helped spread the love for nature for the past nearly 60 years. It is Cuc Phuong National Park.
Floodwater levels in the Cuu Long (Mekong) Delta are high and will continue to rise this month, especially in upstream areas, according to the hydraulic works management and construction department of the Ministry of Agriculture and Environment.
Conservation efforts to restore habitat and boost the population of red-crowned cranes in Tram Chim National Park are finally showing progress, with the cranes and many other rare wild birds coming back to the park.
Torrential rains from the night of July 31 to early August 1 triggered flash floods and landslides across several communes in Dien Bien province, leaving at least two people dead and eight others missing.
Transitioning to a circular economy not only offers a sustainable development path for Ho Chi Minh City but also serves as a pivotal step toward establishing a fully green economy.
An exhibition featuring 100 green, recycled, and circular economy models and products from 50 businesses and educational establishments took place in Ho Chi Minh City on July 31, as part of the local green transition forum and recycle day 2025.
Regional solidarity and cooperation are the key factor for the effective implementation of wildlife protection regulations. Only through sustainable cooperation, innovative approaches, and collective action can biodiversity be safeguarded for the present and future generations, an Vietnamese official has said.
Hanoi has approved a comprehensive plan to restore the environmental quality and develop four major urban rivers – the To Lich, Kim Nguu, Lu, and Set reverine environments.
The Javan pangolin is listed in Vietnam’s Red Book as critically endangered and is protected under Group IB – a category reserved for forest species facing an extremely high risk of extinction and requiring strict conservation measures.
As a key member of the core group of 18 countries, initiated by Vanuatu, Vietnam engaged in advocating for the UN General Assembly’s Resolution N.77/276, requesting for the ICJ’s advisory opinion. Following the resolution's adoption, Vietnam fully participated in all procedural steps for the first time, from submitting written proposals to presenting directly at the court’s hearings.
The wild elephant population in Da Nang includes a full developed herb of mature males, females, and calves. To date, the herd has grown to nine individuals.
Conservation efforts here have become a model, helping to save millions of turtle hatchlings and promoting Con Dao as a member of the Indian Ocean-Southeast Asia Turtle Site Network.
As part of its drive to fulfil its net zero emissions commitment by 2050, Vietnam is fast-tracking the development of a legal corridor to launch a pilot carbon market by the end of 2025, according to the Department of Climate Change.
Under the plan, from 2025 to 2026, the city will complete mechanisms and policies to support businesses in switching to green vehicles, expand the electric and green-energy bus network, and build charging stations. The targeted proportion of green buses is set at 10% in 2025 and 20–23% in 2026.
Storm Comay, the fourth in the East Sea this year, was at around 16.7 degrees North and 118.3 degrees East, in the east of the East Sea's northern waters as of 4am on July 24.
The disaster risk warning level for flash floods, landslides, and ground subsidence due to heavy rains and flows is rated at level 1, except in Nghe An, where it is raised to level 2.
Education for Nature Vietnam (ENV) released its latest short film entitled “When Rhinos Lose Their Face, Consumers Lose Face Too”. 
