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Quang Nam moves to develop tourism

The central coastal province of Quang Nam is looking to encourage a tourism boom by improving service quality and expanding connectivity between tourist destinations on the mainland, sea and islands.
The central coastal province of Quang Nam is looking to encourage atourism boom by improving service quality and expanding connectivitybetween tourist destinations on the mainland, sea and islands.

Quang Nam is home to three famous attractions - the World CulturalHeritage Sites of Hoi An Ancient Town and My Son Sanctuary, and theWorld Biosphere Reserve surrounding the Cham Islands.

Hoi An, recognised by UNESCO as a heritage site in 1999, is an oldtrading port that dates back to the 15th century. Its architecture andlayout reflect the indigenous and foreign influences that meltedtogether to produce the unique character of the town.

My Son Sanctuary is a cluster of abandoned and partially ruined Chamtemples. Constructed between the 4th and the 13th century AD, it used tobe the religious and political capital of the Champa Kingdom.

Meanwhile, the Cham Islands (Cu Lao Cham) constitute a group of eightislets, which form part of the Cu Lao Cham Marine Park, a WorldBiosphere Reserve also recognised by UNESCO. The islands are well-knownfor their rich marine ecosystems with more than 300 species of coral, aswell as beautiful sand beaches and forested hills.

However, the advantages and potential of these tourist attractions haveyet to be fully tapped, especially those of the Cham Islands.

According to Director of the provincial Department of Culture, Sportsand Tourism, Dinh Hai, the province is carrying out appropriateinvestment policies, actively coordinating with the business community,and focusing on domestic tourists to improve the situation.

Quang Nam has also pledged favourable conditions for enterprises andlocalities to diversify tourist products and improve their quality atthe famous destinations.

With the support fromMangroves for the Future (MFF), the Cu Lao Cham Marine ConservationCentre has coordinated with local residents to implement a projectrestoring coral reefs around the Cham Islands to attract more tourists,especially those fond of diving.

A number of new tourist products have also been introduced, including tours to traditional trade villages of fishermen.

Last year, the central coastal province welcomed 1.7 million tourists.-VNA

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