Quang Nam (VNA) – The south-centralcoastal province of Quang Nam has set a target of serving 8.1 million touristsin 2020.
In 2019, the province welcomed nearly 7.7 millionvisitors, including over 4.6 million foreigners, and earned more than 6trillion VND (259.1 million USD).
Its top 10 markets comprised of the Republic ofKorea (RoK), Australia, the UK, France, China, Germany, the US, Japan, Malaysiaand Taiwan.
Quang Nam is the only locality in the countryhaving two sites recognised by UNESCO as the world cultural heritage sites,namely Hoi An ancient city and My Son sanctuary.
Over the years, Hoi An has been a top globaltravel destination as a living museum of history and architecture. The numberof tourists visiting Hoi An is increasing rapidly, from nearly 100,000 in 1999to more than 2.5 million last year.
In 2018, the US News Cable Network (CNN)selected Hoi An as one of the most beautiful old towns in Southeast Asia.
My Son sanctuary, situated in a peaceful valleysurrounded by mountains, has been well preserved since it was built thousandsof years ago during the prosperous development of the Champa Kingdom betweenthe 4th and 13th centuries. The ruins are now a popular destination because oftheir cultural relevance and architectural features.
Quang Nam is also home to Cu Lao Cham (ChamIsland) which was recognised as a World Biosphere Reserve by UNESCO in May 2009thanks to its diverse eco-system and ancient cultural and historical sites./.
Measures to attract more tourists to the central province of Quang Nam was the focus of discussion at a forum held in the locality on July 9, which brought together a crowd of domestic and foreign experts, managers and representatives from travel agencies.
Preserving intrinsic values of local cultural heritages and accelerating tourism promotion should be included in Hoi An city’s mechanisms to support sustainable tourism development, according to a local official.
A conference on sustainable tourism development of the central province of Quang Nam, themed “Zero plastic waste tourism”, took place in the locality on September 9.
The ancient city of Hoi An is being challenged by mass tourism, traffic congestion, underdeveloped waste management, vendors, street food quality and poor design and operation of homestays that have badly impacted the UNESCO-recognised World Heritage Site.
Deputy Prime Minister Mai Van Chinh has instructed the Ministry of Culture, Sports and Tourism (MoCST) to coordinate with other ministries, agencies and localities to effectively implement policies and directives from the Party, Government, and Prime Minister on tourism development.
Da Nang's appeal stems from its numerous outstanding tourist attractions, particularly My Khe Beach, Sun World Ba Na Hills resort, and the ancient town of Hoi An. Additionally, Da Nang tourism is renowned for its affordability, especially attractive to young travellers and couples, according to Chosun Ilbo.
With new direct flights from major Indian cities like Hyderabad and Bengaluru, Vietnam is becoming an increasingly compelling destination for Indian tourists seeking a quick, emotionally rich four-day escape that blends luxury, culture, and natural wonder.
By source market, China continued to lead with 3.1 million visitors, equivalent to 25.5% of all foreign arrivals. The Republic of Korea followed with 2.5 million, or 20.7%. Other major markets included Taiwan (China) with 737,000, the US with 522,000, and Japan with 380,000.
Khanh Hoa has welcomed 16 international cruises so far this year, with more than 19,000 tourists disembarking to explore the province’s scenic landscapes and renowned cultural, religious, and artistic landmarks, as well as to enjoy local cuisine and sightseeing tours.
According to local plans, fireworks shows will be held at multiple locations, with Ha Long Bay as the focal point. More than mere entertainment, these displays are part of a strategic cultural tourism product aimed at strengthening the region’s brand.
Chatbot and virtual assistants support itinerary consultation and tour bookings, and provide around-the-clock response across multiple platforms while AI advertising applications have been used to optimise budgets and target the right customers. AI has been also employed to analyse customer data, enabling the delivery of personalised tour recommendations.
Many Vietnamese regions possess favourable conditions, including natural landscapes, climate, and rich cultural identities, to host sport events that integrate with cultural and tourism experiences.
Dubbed the “land of ancient towers”, Khanh Hoa boasts a rich Cham legacy through architectural masterpieces like the Po Nagar, Hoa Lai, Po Klong Garai, and Po Rome towers.
Vietnam’s e-visa system is now seen as one of the most efficient, convenient, and transparent in the region. Fully online registration, no paperwork or interviews, and fast and flexible processing time have improved foreigners’ entry experience, creating a competitive advantage over countries clinging to complicated and costly visa procedures.
Sunset Town unfolded like a living fairytale. Every street and hidden corner recalls iconic European landmarks – from Venice’s San Marco Bell Tower and Paris’s Arc de Triomphe to Almafi-style squares and cobblestone paths reminiscent of southern Italy.
Its natural advantages have made Mui Ne a magnet for enthusiasts of kitesurfing, windsurfing, surfing, and stand-up paddle boarding (SUP). These activities not only diversify the local tourism offerings but also contribute to the area’s long-term development strategy focused on sustainability.
In July alone, the city welcomed 695,930 international arrivals, surging 75.3% year-on-year. For the seven-month period, international visitors totalled 4.5 million, up 48% year-on-year.
Welcoming the crew on the morning of July 30, Dang Dong Ha, Deputy Director of the provincial Department of Culture, Sports and Tourism, emphasised that the film offers a valuable opportunity to promote Quang Tri’s tourism potential, particularly to Indian visitors, but also to a broader global audience.
With a proactive and creative approach, Hanoi is positioning itself as one of Southeast Asia’s most compelling destinations where tradition meets innovation, and every visit offers a blend of the familiar and the new.
Fostering linkage among regional localities and restructuring the tourism sector towards professionalism are among measures to boost the “smokeless industry” of the Mekong Delta.
Hoi An by night (Photo: VNA) 
