A booth introducing marketing services and technologies at the Vietnam Online Marketing Forum 2019 in Hanoi on August 14 (Photo: VNA)
Hanoi (VNA) – The Vietnam Online Marketing Forum(VOMF) 2019 took place in Hanoi on August 14 under the themed “PersonalisedExperience”.
Dang Hoang Hai, Director of the VietnamE-Commerce and Digital Economy Agency under the Ministry of Industry and Trade,said this year’s forum chose the theme because customers’ demand nowadays isdiverse and changes continually.
Therefore, the personalisation of experience,advertisements and sales promotion is an inevitable trend that will help retailbrands to boost their sales, he noted.
Le Minh Trang, a representative of NielsenVietnam, said companies need to specify the psychology of consumers born after1995, 1980 and 1960 since each generation has different consumption habits and,therefore, needs different approaches.
She took the people born after 1995 as anexample, noting that they have various likings and prefer exploring things onthe internet, from tourism, fashion to films, games and chatting with friends,which are clearly reflected via their internet interactions.
Vietnam is currently taking the lead with 45 –60 percent of its consumers accepting online shopping, she noted.
VOMF 2019 is the fourth of its kind held so far,gathering nearly 40 speakers from leading organisations and businesses inonline marketing like Nielsen, Google, Facebook, Comscore, Amazon and Coc Coc.
It will continue to be held in Ho Chi Minh Cityon August 16. -VNA
As internet users can access a vast pool of information online, one of the challenges facing digital marketing companies is how to create relevant advertising that targets the right customers, experts said at a Vietnam Online Marketing Forum held in HCM City on August 15.
Despite an abundance of new options to buy groceries online, Vietnamese consumers still overwhelmingly prefer to shop in stores, the Vietnamese High Quality Product Business Association said on February 14.
Future trends of the Vietnamese retail market, including the use of digital and AI, were discussed by more than 400 retail experts at a seminar organised in HCM City on February 28 by Vincom Retail Joint Stock Company.
The Government should impose strict punishments on the trade of counterfeit goods on e-commerce platforms, participants said at a conference held in Hanoi on April 18.
Tilapia is considered highly competitive in export markets thanks to its affordability, ease of processing, and appeal across both high-end and mass-market segments.
In the first seven months of the year, Phu Tho attracted an impressive 651.7 million USD in foreign direct investment, including 35 newly licensed projects totaling 119 million USD in registered capital and 45 existing projects with an additional capital of 533 million USD.
Under the agreements, VinEnergo will invest in, install, and operate 43 MWp of rooftop solar power capacity and 45 MWh of BESS capacity across the three plants.
Under a draft to amend and supplement the Government's Decree 125/2020/ND-CP on administrative sanctions for violations of tax and invoice regulations, the Ministry of Finance has proposed classifying the failure to issue invoices into five different levels. Infraction levels will correspond to fines of 1 million VND to 80 million VND, depending on the nature and number of invoicing violations.
A new airline developed and invested by Sun Group — has officially announced a strategic partnership with Amadeus IT Group (Amadeus), one of the world’s leading travel technology companies. This agreement not only lays the foundation for a modern digital infrastructure but also marks a pivotal step in SPA’s global expansion strategy, enabling the airline to access international distribution networks and reach customers worldwide.
Of the total, 107,700 were new firms, with combined registered capital of 928.4 trillion VND (35.4 billion USD), up 10.6% in number and 5.5% in capital compared with the same period last year.
Experts agree that a combination of technology, enforcement, education and cross-border cooperation is essential to protect copyrighted content in Vietnam’s growing digital ecosystem.
Poland is Vietnam’s largest export market in Central and Eastern Europe, with key staples including seafood, textiles, footwear, coffee, and cashew nuts.
Cashless payments are growing at an impressive rate, averaging 30–40% annually. Vietnam’s per capita cashless transaction volume now trails only China, with total value of 295.2 quadrillion VND (11.26 trillion USD), or 26 times of its GDP.
A draft resolution on piloting a digital asset and cryptocurrency market is being developed, aiming to create a broad-enough regulatory sandbox that enables investor participation and provides practical grounds for policy refinement in areas such as risk management and anti-money laundering.
Viettel was ranked third for overall mobile performance with a score of 82.56 just behind UEA’s e& (88.05) and Quatar’s Ooredoo (87.05) and ahead of Singapore’s Singtel (82.53). Vinaphone took second in 5G speed with a score of 78.11, trailing only behind e&.
PM Chinh proposed MUFG work closely with the Ministry of Finance to improve legal frameworks and support the establishment and operation of the international financial centre in Da Nang and Ho Chi Minh City.
The Prime Minister emphasised the significance of maintaining macroeconomic stability, controlling inflation, promoting growth, and improving the harmony between monetary and fiscal policies.
Petrovietnam will step up the development of new products and the expansion of international markets to reduce reliance on the domestic market. It also plans to optimise capital use, manage cash flow and costs, streamline operations, and enhance workforce quality to achieve its 2025 goals.
A booth introducing marketing services and technologies at the Vietnam Online Marketing Forum 2019 in Hanoi on August 14 (Photo: VNA) 
