The country’s first multi-platform interactive TV channel on culture and tourism has just been launched by Radio The Voice of Vietnam (VOV) and the Ministry of Culture, Sports and Tourism.
A beach in Nha Trang city, Khanh Hoa province (File photo)
Hanoi (VNA) - The country’s firstmulti-platform interactive TV channel on culture and tourism has just beenlaunched by Radio The Voice of Vietnam (VOV) and the Ministry of Culture, Sports and Tourism.
"Vietnam Journey aims to implement thegovernment’s Decree No. 08 on developing tourism into a leading economic sectorand Decree No. 103 on building specialised channels to promote the country’sculture and tourism," said VOV General Director Nguyen The Ky.
The channel will be broadcast nonstop in HD onVTV Cab, SCTV, VTC, Mobi TV, FPT, My TV and Next Media in 63 provinces andcities throughout the country.
With interactive technology, audiences candirectly participate in the programmes by interacting with the MCs and otherviewers through their smartphones or smart TVs.
The channel will introduce the country’s naturalbeauty and Vietnamese culture through shows like I travel, Following the Conical Hat and On every Kilometre. It also operates online via //truyenhinhdulich.vn.
The app for Vietnam Journey, available on IOSand Android, allows users to interact directly with the programmes. Forexample, they can connect directly to reporters who are reporting on a certainissue by clicking the “video call” function.
The app also provides information ondestinations in Vietnam, travel guides, hotel reservations, air ticket bookingsand photo sharing. At each destination, visitors can be updated on the traffic,weather, must-try cuisine and local tourism products.
The channel will be available in English,Russian, Japanese and Korean in the near future.
The number of foreign tourists to Vietnam in thefirst eleven months of 2018 was estimated at 14.1 million, a 21.3 percentyear-on-year increase, according to the Vietnam National Administration ofTourism. The number of domestic visitors in the same period was 73.9million.-VNA
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A beach in Nha Trang city, Khanh Hoa province (File photo)
