Netflix's investment aligns perfectly with the Thai government's national strategy to generate 4 trillion THB (nearly 122.4 billion USD) in revenue and create 20 million jobs from the creative economy, positioning it as a new engine for national growth.
Netflix eyes Thailand as new content hub in Asia. (Photo: www.nationthailand.com)
Bangkok (VNA)꧅ - Netflix has taken a significant strategic step, channeling more than 200 million USD into Thailand over the past four years with the goal of establishing the country as its new content hub in Asia.
The success of Thai content has already demonstrated the country's creative potential, with flagship titles like Master of the House becoming a global phenomenon.
This has driven Thai content viewership on the platform to over 750 million hours this year alone. Netflix shows no signs of slowing down, with plans to produce nine new Thai original titles in a single year, including the highly anticipated zombie film Ziam.
Netflix's investment aligns perfectly with the Thai government's national strategy to generate 4 trillion THB (nearly 122.4 billion USD) in revenue and create 20 million jobs from the creative economy, positioning it as a new engine for national growth.
Thailand's film cash rebate programme is a key incentive for global productions, having attracted over 4,600 foreign film projects since 2016 and generating over 1 billion USD in economic value.
Chakrit Pichyangkul, Director of the Creative Economy Agency (CEA), stated that in 2024 alone, foreign productions generated 200 million USD in direct revenue for the Thai economy.
The Thai government has also increased its budget to support domestic productions, leading to a steady appearance of Thai films and series at international film festivals and on global streaming platforms.
The increased global visibility of Thailand also promotes cultural tourism and boosts demand for Thai products, consistently bringing over 9.19 billion USD in revenue back into the country, Chakrit concluded./.
Support measures include a credit programme to delay the sale of paddy, a loan programme for agricultural institutions to purchase paddy and add value, and an interest compensation programme for rice traders who stockpile paddy.
Under the new regulations, foreign tourists wishing to convert digital assets into the Thai baht for spending must open an account with a digital asset business and an e-money provider, both of which are regulated by the SEC and the Bank of Thailand (BOT) respectively.
The TAT has been actively supporting the film industry with three key strategies including providing supports to foreign film crews at both local and national levels, ensuring smooth and efficient operations; offering financial incentives, and launching the “Location Thailand” campaign.
Thailand has emerged as one of Southeast Asia’s fastest-growing markets for artificial intelligence (AI), with OpenAI reporting that weekly active users of ChatGPT in the country have quadrupled over the past year.
Thai Prime Minister Anutin Charnvirakul is driving forward the Land Bridge mega-project, valued at nearly 1 trillion THB (31.5 billion USD), to stimulate the economy and attract long-term investment.
A discussion on Vietnamese cuisine, culture and tourism was held in Tel Aviv on September 14, aiming to deepen the understanding of Vietnamese culture and promote people-to-people exchanges between Vietnam and Israel, especially as the two countries expand cooperation across multiple fields.
Confirmed initiatives include the revival of the popular "Half-Half" co-payment scheme. Other proposals under discussion - though not yet finalised - include the "We Travel Together" tourism stimulus programme, decentralisation efforts and disaster mitigation strategies.
Fidel’s words to the gathered soldiers: “For Vietnam, Cuba is willing to shed its own blood!” captured the very essence of the friendship forged between the two nations, a relationship nurtured through resilience, dignity, and internationalist spirit.
The satellite Nusantara 5 (N5), launched by Indonesia, is expected to strengthen connectivity in Indonesia's eastern region, supporting distance learning, digital health care, and providing access to information and entertainment for remote communities.
Indonesia’s Ministry of Marine Affairs and Fisheries (KKP) is preparing 17 locations to be designated as specific national strategic areas (KSNT) for blue carbon reserves.
The ASEAN task force is not identical to the North Atlantic Treaty Organisation (NATO) but is intended to serve as a platform for collective discussions and joint actions when ASEAN countries face shared threats.
The 19th ASEAN Ministerial Meeting on Transnational Crime (AMMTC) on September 11 agreed to present three ASEAN Leaders’ Declarations at the 47th ASEAN Summit in this October.
With clashes arising from time to time worldwide, Asia should continue to keep dialogue channels open, exercise restraint when conflicts emerge, and strengthen regional mechanisms that can help manage differences.
In addition to rice, Indonesia is resolute in prohibiting imports of corn and table sugar in 2025, and is determined to optimise domestic production through pro-farmer policies in pursuit of food self-sufficiency.
Thailand, now ranked first in the world for weather modification, continues to expand its royal rainmaking programme to combat drought and support agriculture nationwide.
The 10 initiatives include restoring the ecosystems and the availability of food-producing land, intensification and assistance for farmers, developing community-based food systems, increasing local food diversification, and increasing animal protein consumption, among others.
The Tourism Authority of Thailand (TAT) is tapping into India’s high-spending wedding market through The Celebration with Care Wedding Planners Fam Trip & Trade Meet.
Indonesian Ambassador to the US Dwisuryo Indroyono Soesilo has revealed that the Southeast Asian country’s delegation is proposing palm oil exports as part of efforts to further reduce the US's current 19% reciprocal tariffs.
Heavy seasonal rains, which usually occur from September through March, regularly cause flooding and landslides in Indonesia. This year’s extreme events again highlight how vulnerable many communities are to natural disasters
