Netflix broadens mobile-only subscription plans in Southeast Asia
United States-based video streaming giant Netflix is broadening its mobile-only subscription plans in Southeast Asia and expanding local content just as rival Disney arrives in the fast-growing market.
United States-based video streaming giant Netflix is broadening its mobile-only subscription plans in Southeast Asia. (Photo: AFP/VNA)
Hanoi (VNA) – United States-based video streaming giant Netflix is broadening itsmobile-only subscription plans in Southeast Asia and expanding local content justas rival Disney arrives in the fast-growing market.
According to theworld's biggest video streaming platform by paid customers, more than onemillion of its nearly 200 million subscribers worldwide are in Southeast Asia,home to approximately 655 million people. But the market is ripe for rapidgrowth with the Disney+ Hotstar launch in Indonesia next month set to become akey battleground.
The region isestimated to have generated 600 million USD in overall subscription music andvideo revenue in 2019, according to a study by Google, Temasek Holdings andBain & Co. But that's set to explode to an annual 3 billion USD by 2025,the study said.
According to NetflixDirector for Product Innovation Ajay Arora, Southeast Asia is a very mobile-centric market. That'sled the company to push cheaper mobile plans and adapt its product to fitlower-end smartphones.
Starting withIndia in August 2019, Netflix has now launched mobile-only plans in Malaysia,Thailand, the Philippines, and Indonesia – all priced at below 5 USD a month.
Repeatedcoronavirus lockdowns across Southeast Asia have also increased the appetitefor content streaming at home across the region. Consultancy Media PartnersAsia estimates that Southeast Asia video streaming service subscribers willreach 14.7 million in all by the end of 2020.
Netflix isalso working to expand its payment options in countries with low credit anddebit card penetration.
However, thecompany faces competition in the region, and not just from Disney, the globalnumber two in the industry. Other regional rivals include Hong Kong videoservice Viu, popular for its Korean dramas, as well as Chinese tech giantTencent's WeTV, which in June bought the assets of Malaysian streaming platformIflix./.
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Indonesia will require big internet companies to pay value-added taxes (VAT) on sales of digital products and services from July as part of efforts to boost revenue amid the coronavirus pandemic, according to a tax official of the country.
A bill has been introduced in the Philippines’ parliament, aiming at taxing big tech firms such as Facebook, Google and Youtube, Netflix and Spotify, to raise funds for the COVID-19 fight.
Total trade between Indonesia and New Zealand in the first half of 2025 reached 963.23 million USD, an increase of 21.56% compared to 792.39 million USD in the same period last year. Of this amount, Indonesia's exports to New Zealand totaled 374.89 million USD, while imports 588.35 million USD
Malaysia, as ASEAN 2025 Chair, marked the bloc’s 58th founding anniversary on August 8 with a vibrant celebration in Cyberjaya, blending an official ceremony with a colorful cultural festival.
Vietnam plays an important role in Southeast Asia’s economic growth and is a key partner of her country in realising the shared vision of a peaceful, stable, and prosperous region, said Robyn Mudie, First Assistant Secretary of Office of Southeast Asia (OSA) – Southeast Asia Regional and Mainland Division at Australia’s Department of Foreign Affairs and Trade (DFAT).
The 2025 ASEAN Business Community Development (ABCD) Forum, themed “Empowering ASEAN's Next Leap: Digital, Sustainable & Entrepreneurial Transformation” brought together ministers, CEOs, and top industry experts to discuss key regional economic priorities.
The DES Ministry will seek cooperation from social media platforms to prevent the spread of fake news and monitor accounts related to such activities, he told reporters after chairing a meeting of the newly established Anti-Fake News Centre (AFNC).
The Joint Standing Committee on Commerce, Industry and Banking identified the US tariff reduction as a significant driver behind the improved economic outlook for Thailand.
Financial institutions and financial technology (fintech) players are intensifying their focus on expanding across the Association of Southeast Asian Nations (ASEAN), adopting tailored strategies to strengthen their presence in the region’s digital financial services landscape.
Featuring a permanent exhibition area, the ASEAN Hall will function both as a cultural showcase and as a dynamic venue for ASEAN-related events and programmes. Its inauguration on ASEAN Day added symbolic weight, marking a fresh milestone in ASEAN–RoK relations.
Thailand’s Ministry of Commerce and rice exporters are devising strategic plans to boost rice exports amid global market fluctuations, focusing on key markets and adjusting output.
The focus of the upcoming ASEAN Summit in October will be on strengthening economic relations through intra-regional trade and investment, as well as regional initiatives on energy networks and connectivity.
Indonesian Ambassador Rina P. Soemarno, who currently serves as Chair of the ASEAN Committee in Prague, emphasised the spirit of regional solidarity and cooperation, and the importance of enhancing ASEAN–Czech Republic relations.
The Indonesian Government is determined to seize opportunities to enhance the competitiveness of national agricultural products, an official has said, adding that it always strives to promote exports at the highest possible level, based on a mutually beneficial foundation.
Finance Minister Pichai Chunhavajira has outlined a six-point strategy to promote innovation, support small and medium-sized enterprises (SMEs), and push for Thailand's removal from the US Trade Representative (USTR)’s special 301 Watch List regarding intellectual property rights protection among trading partners.
Vietnamese Ambassador to Israel Ly Duc Trung emphasised ASEAN’s central role in regional mechanisms such as the ASEAN Regional Forum (ARF) and the East Asia Summit (EAS), highlighting its significant contribution to promoting peace, stability, and prosperity in Southeast Asia.
The consumer index of the University of the Thai Chamber of Commerce (UTCC), fell to 51.7 in July from 52.7 in the previous month. The sluggish economy and the trade war, as well as high living costs, continue to undermine confidence, the university said.
Deputy Speaker of the Hungarian National Assembly Istvan Jakab expressed his hope for further deepening Hungary’s ties with ASEAN countries and called for their support for Hungary’s accession to the Treaty of Amity and Cooperation in Southeast Asia.
The 30-storey tower crumbled seconds after a 7.7-magnitude earthquake hit neighbouring Myanmar on March 28. The partially built high-rise, meant to house the State Audit Office (SAO), was the only building in Thailand to collapse, killing 89 people on the site, mostly construction workers.
Indonesia’s waste generation is projected to exceed 50 million tonnes in 2025. Of the total, more than 20 million tonnes could potentially enter the ocean through rivers, coastal areas, small islands, ports, and marine activities, and thereby, pose a risk to coastal ecosystems and marine biota.
Indonesia is accelerating plans to increase lithium imports, particularly from Australia, in a bid to fill gaps in the electric vehicle (EV) battery supply chain and realise its ambition of becoming a global EV manufacturing hub.
United States-based video streaming giant Netflix is broadening its mobile-only subscription plans in Southeast Asia. (Photo: AFP/VNA)
