Multifunctional goods distribution platform BBLink launched
The Vietnam Chamber of Commerce and Industry’s Ho Chi Minh City Branch (VCCI-HCMC) and the BB Vietnam Investment and Trading Corporation has launched brand new multifunctional goods distribution platform BBLink.
HCM City (VNA) – The VietnamChamber of Commerce and Industry’s Ho Chi Minh City Branch (VCCI-HCMC) and the BBVietnam Investment and Trading Corporation has launched brand newmultifunctional goods distribution platform BBLink.
Speaking at the launchingceremony on April 3, Director of the VCCI-HCMC Vo Tan Thanh said Vietnam holds apotential retail market of 97 million people, with the sector reeling in 143.3billion USD in revenue last year.
Modern e-commerce channelsaccount for between 20-25 percent of the market’s share, while the rest belongto traditional channels, which include over 9,000 markets and 1.4 million grocerystores. However, the distribution of goods and services still face shortcomingsin terms of cost, management, and productivity assessment.
In such a context, BBLink wasintroduced as a more optimised platform that helps suppliers deliver theirgoods and services to customers via the traditional channels of over 9,000selling points.
Vincent Lu, head of strategy atBB Vietnam, said BBLink is a technological solution, applying e-commerce tosupport businesses. It helps companies gain easier and faster access totraditional distribution channels at optimal efficiency.
At the launching ceremony, BBVietnam signed cooperation pacts with the investment fund Aptus Capital, the VietnamRed Cross Society, and VCCI-HCMC. It also announced its 15 strategic partners.–VNA
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Consumers shop at a supermarket (Photo: VNA) 
