Focusing on four trending sectors, namely food, cosmetics, technology, content creation, and lifestyle products, the event is expected to foster robust business connections between the two nations, organisers said at a press conference on July 23.

The Multi-Trend Expo & Global Business People’s HUB (Mega Us Expo) 2024, a Vietnam and the Republic of Korea (RoK) multi-sector exhibition, is scheduled from August 22-24 in Ho Chi Minh City with 200 pavilions of Korean partners, more than 30 centres, startups universities together with associations, startups in Vietnam.

Close to 120 innovative enterprises from the Republic of Korea (RoK) are set to join Vietnamese startups, businesses and universities at the upcoming Vietnam-RoK B2B (business to business) matching event Mega Us Expo.