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Long term strategy needed to nurture agritourism

A coherent long-term strategy is needed to fully tap the potential of agri-tourism development, experts from the sector have declared.
A coherent long-term strategy is needed to fully tap the potential ofagri-tourism development, experts from the sector have declared.

According to Ngo Kieu Oanh, who runs a farm catering for tourists inHanoi’s outlying district of Ba Vi, in order to expand this area oftourism, Vietnamese leaders must introduce clear policies. These shouldpreserve traditional farming villages, provide financial support forskills training and publicity campaigns, and develop standards and atrademark for the sector, she argued.

Tran Thi VietHuong, Communication and Promotion Manager at Vietravel, highlighted theneed for investment in the sector and a connection between farmers,local authorities and tourist agencies.

She citedthe successful example of Saigontourist, which has worked with Lam Dongprovince to offer tree planting tours attracting crowds of internationalvisitors.

Vietnam is an agricultural country withmore than 70 percent of its population living in rural areas. It alsohas a diversity of cultures, traditions and ecosystems.

Despite the potential, there are only two sites of agri-tourism inHanoi. Besides Oanh’s farm, the other is the ancient village of DuongLam, where tourists can try their hands at rice harvesting, fishcatching and take rural photo shoots.

Farmingtourism helps create jobs and improve living conditions for localresidents, while raising awareness about protecting and upholding localtraditional values, said Pham Hung Son, head of Duong Lam’s relic sitemanagement board.

The service has been particularlydeveloped in the mountainous northern provinces of Son La, Lao Cai andLai Chau, where tourists can enjoy the spectacular scenery of terracedrice fields.

They can also enjoy a taste of river life in the Mekong Delta or experience vegetable growing in central Hoi An town.-VNA

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