Localities nationwide to help promote Dien Bien tourism
Localities nationwide are set to hold activities and events in response to Visit Vietnam Year 2024, which spotlights tourism values and potential of the northwestern province of Dien Bien.
A bird's eye view of the Dien Bien Phu Victory Monument, which lies at the heart of Dien Bien. (Photo: VNA).
Hanoi (VNA) – Localities nationwide are set to hold activities and events in response to Visit Vietnam Year 2024, which spotlights tourism values and potential of the northwestern province of Dien Bien.
In its recent document sent to cities and provinces, the Vietnam National Authority of Tourism has asked them to use the logo and images specifically designed for Visit Vietnam Year - Dien Bien 2024.
Accordingly, there will be 169 programmes and events throughout the year, comprising 13 national ones to be held by the Ministry of Culture, Sports and Tourism and other agencies, 28 by the host province, and 128 by 33 other provinces and centrally-run cities.
According to Director of the Dien Bien Department of Culture, Sports, and Tourism Nguyen Minh Phu, the symbol and slogan of the national tourism year are inspired by the Dien Bien Phu victory (May 7, 1954), which played a decisive role in ending the resistance war against French colonialists, as well as by the culture, nature and people of the northwestern border province.
In 2024, Dien Bien set targets of welcoming 1.3 million visitors and raking 2.2 trillion VND (89.32 million USD) from tourism./.
The Visit Vietnam Year 2024 hosted by the northern mountainous province of Dien Bien will feature cultural, economic, and social events associated with the 70th anniversary of the Dien Bien Phu victory (May 7, 1954 – 2024), according to the Ministry of Culture, Sports, and Tourism.
In association with the 70th anniversary of the Dien Bien Phu victory (May 7, 1954 – 2024), Visit Vietnam Year - Dien Bien 2024 is expected to bring endless experiences to tourists, heard a press conference in Hanoi on February 21.
National flag carrier Vietnam Airlines will double its frequency to two flights a day on the route connecting the capital city of Hanoi and the northwestern province of Dien Bien from March 6 to 30 to serve Visit Vietnam Year 2024 and celebrations of the 70th anniversary of the Dien Bien Phu Victory.
Deputy Prime Minister Mai Van Chinh has instructed the Ministry of Culture, Sports and Tourism (MoCST) to coordinate with other ministries, agencies and localities to effectively implement policies and directives from the Party, Government, and Prime Minister on tourism development.
Da Nang's appeal stems from its numerous outstanding tourist attractions, particularly My Khe Beach, Sun World Ba Na Hills resort, and the ancient town of Hoi An. Additionally, Da Nang tourism is renowned for its affordability, especially attractive to young travellers and couples, according to Chosun Ilbo.
With new direct flights from major Indian cities like Hyderabad and Bengaluru, Vietnam is becoming an increasingly compelling destination for Indian tourists seeking a quick, emotionally rich four-day escape that blends luxury, culture, and natural wonder.
By source market, China continued to lead with 3.1 million visitors, equivalent to 25.5% of all foreign arrivals. The Republic of Korea followed with 2.5 million, or 20.7%. Other major markets included Taiwan (China) with 737,000, the US with 522,000, and Japan with 380,000.
Khanh Hoa has welcomed 16 international cruises so far this year, with more than 19,000 tourists disembarking to explore the province’s scenic landscapes and renowned cultural, religious, and artistic landmarks, as well as to enjoy local cuisine and sightseeing tours.
According to local plans, fireworks shows will be held at multiple locations, with Ha Long Bay as the focal point. More than mere entertainment, these displays are part of a strategic cultural tourism product aimed at strengthening the region’s brand.
Chatbot and virtual assistants support itinerary consultation and tour bookings, and provide around-the-clock response across multiple platforms while AI advertising applications have been used to optimise budgets and target the right customers. AI has been also employed to analyse customer data, enabling the delivery of personalised tour recommendations.
Many Vietnamese regions possess favourable conditions, including natural landscapes, climate, and rich cultural identities, to host sport events that integrate with cultural and tourism experiences.
Dubbed the “land of ancient towers”, Khanh Hoa boasts a rich Cham legacy through architectural masterpieces like the Po Nagar, Hoa Lai, Po Klong Garai, and Po Rome towers.
Vietnam’s e-visa system is now seen as one of the most efficient, convenient, and transparent in the region. Fully online registration, no paperwork or interviews, and fast and flexible processing time have improved foreigners’ entry experience, creating a competitive advantage over countries clinging to complicated and costly visa procedures.
Sunset Town unfolded like a living fairytale. Every street and hidden corner recalls iconic European landmarks – from Venice’s San Marco Bell Tower and Paris’s Arc de Triomphe to Almafi-style squares and cobblestone paths reminiscent of southern Italy.
Its natural advantages have made Mui Ne a magnet for enthusiasts of kitesurfing, windsurfing, surfing, and stand-up paddle boarding (SUP). These activities not only diversify the local tourism offerings but also contribute to the area’s long-term development strategy focused on sustainability.
In July alone, the city welcomed 695,930 international arrivals, surging 75.3% year-on-year. For the seven-month period, international visitors totalled 4.5 million, up 48% year-on-year.
Welcoming the crew on the morning of July 30, Dang Dong Ha, Deputy Director of the provincial Department of Culture, Sports and Tourism, emphasised that the film offers a valuable opportunity to promote Quang Tri’s tourism potential, particularly to Indian visitors, but also to a broader global audience.
With a proactive and creative approach, Hanoi is positioning itself as one of Southeast Asia’s most compelling destinations where tradition meets innovation, and every visit offers a blend of the familiar and the new.
Fostering linkage among regional localities and restructuring the tourism sector towards professionalism are among measures to boost the “smokeless industry” of the Mekong Delta.
A bird's eye view of the Dien Bien Phu Victory Monument, which lies at the heart of Dien Bien. (Photo: VNA). 
