Local project aims to raise community income in Thailand
Thailand’s Commerce Ministry has launched the Local+ project to increase income for low-income earners by identifying and supporting local products in three categories: bio-, circular and green (BCG), innovation and identity.
Thailand’s Commerce Ministry has launched the Local project to increase income for low-income earners. (Photo: bangkokpost.com)
Bangkok (VNA) – Thailand’s CommerceMinistry has launched the Local project to increase income for low-incomeearners by identifying and supporting local products in three categories: bio-,circular and green (BCG), innovation and identity.
The initiative aims to serve consumers' shiftingconcerns about the environment and health, while increasing income within localcommunities.
Keerati Rushchano, the permanent secretary forcommerce, said the project focuses on three categories of products: BCGproducts, emphasising natural resources, environmental conservation, health andorganic products; identity products, aimed at preserving local wisdom, culturalvalues, uniqueness and geographical indication (GI) products; and innovativeproducts, enhancing the competitiveness of community products.
The ministry will provide assistance related toproduction knowledge, product development and market expansion to make goodsthat align with domestic and international demand, he said.
Keerati said the ministry would use five strategiesto promote the Local products: building knowledge about marketing among farmersand entrepreneurs; database development for local products; market expansion;organising the Thailand International Local Expo 2023 in June to increaseknowledge of marketing strategies and quality standards; and expandingopportunities for entrepreneurs and establishing online business matchmaking.
The project will focus on quality productsthat differ from regular goods produced in communities, such as Otop products,he said.
The ministry aims to generate 650-700 million THB (18.8-20.3million USD) in sales revenue from the local products under the Local projectin the first year of operation.
Some 200 entrepreneurs have been identified aspotential participants in the project, said Keerati./.
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Thailand’s Commerce Ministry has launched the Local project to increase income for low-income earners. (Photo: bangkokpost.com) 
