Lam Dong province launches tourism experience month
The initiative seeks to foster linkages between tourism products across different regions while preserving and showcasing ethnic cultural identities. It also aims to enhance Lam Dong’s tourism brand in both domestic and international markets, contributing to sustainable socio-economic development.
Lam Dong (VNA)🌟 – The People’s Committee of Lam Dong province on September 6 launched the “Lam Dong Tourism Experience Month 2025” with a ceremony held at Lam Vien Square in Xuan Huong – Da Lat ward, featuring a rich line-up of cultural, sports and tourism events.
The opening was highlighted by a special art performance with renowned singers and musicians, attracting large crowds of local people and visitors. Running from September 6 to October 5 under the theme “Lam Dong – Converging Quintessence, Connecting Emotions”, the programme features eight key events spanning coastal Phan Thiet, flower-filled Da Lat and the mountains of Dak Nong.
The initiative seeks to foster linkages between tourism products across different regions while preserving and showcasing ethnic cultural identities. It also aims to enhance Lam Dong’s tourism brand in both domestic and international markets, contributing to sustainable socio-economic development.
Addressing the ceremony, Vice Chairman of the provincial People’s Committee Dinh Van Tuan emphasised that the month-long programme was not only a tourism event but also a declaration of Lam Dong’s aspiration to make tourism a spearhead economic sector, oriented towards green, sustainable and environmentally friendly growth.
An art performance at the launching ceremony. (Photo: VNA)
He reaffirmed the province’s commitment to protecting and promoting historical relics, traditional craft villages and cultural festivals, while continuously improving tourism products and services to forge a distinctive identity for Lam Dong.
Following the ceremony, a series of activities will take place across the province. Highlights include the introduction of new tourism products in the three signature zones of sea, flowers and forests; the recognition of the lithophone as a national treasure; and a tourism promotion and cooperation conference from September 9 to 13. Lam Dong Museum will also host cultural and music showcases, an art and book exhibition, and announce the Avalokitesvara statue in Bac Binh commune as a national treasure during the month-long celebrations.
Other events include an OCOP and high-tech agriculture fair, along with the “Delicacies of Lam Dong 2025” programme from September 12 - 17 at Lam Vien Square. A wide range of promotions, cultural activities and sports events will also be held across the province in response to the Tourism Experience Month and in celebration of upcoming Party congresses at all levels.
The closing ceremony of the “Lam Dong Tourism Experience Month 2025” is scheduled to take place on October 4./.
Currently, 100% of fishing vessels 15 metres in length or more operating in Lam Dong are equipped with VMS devices. However, instances of lost VMS connection at sea still occur. Between January and July, local coastal border guard stations conducted 563 communication sessions for 31,089 fishermen engaged in offshore fishing, focusing on groups and sectors with higher risks of fishing violations.
The Nam Cat Tien Protection Forest Management Board in the central province of Lam Dong has coordinated with relevant agencies and local authorities to release two rare wild animals back into nature, contributing to biodiversity conservation and raising public awareness of wildlife protection.
A 12-kg rare green sea turtle was released into the natural waters of the Hon Cau marine protected area, in Lien Huong commune, Lam Dong province, on August 12, following its rescue from a local power plant.
Renowned for its unspoiled beauty — from pristine white-sand beaches to a refreshing climate and dozens of picturesque islets — much of the island’s potential had remained untapped.
Since 2011, the title “Vietnam Tourism Ambassador” has been conferred on several distinguished figures, each of whom has played a part in carrying the country’s image onto the global stage.
The operation of the cultural train, Metro Line 2A, and bus routes not only eases traffic congestion but also opens new opportunities to explore Hanoi in a modern, eco-friendly way.
As part of the programme, around 250 international guests enjoyed destination and culinary experiences across the city from September 4 to 8, creating memorable impressions of the southern hub.
The event offers visitors a vivid “miniature journey” through Vietnam’s diverse regions. Inside halls H5, H6, and H7, every booth is a dazzling deep dive into a locality’s culture, history, and economic potential.
The National Day holiday highlighted Vietnam’s growing appeal as a safe and adaptable destination, laying a positive foundation for the year’s final months.
The four-day holiday, which began from August 30, not only brought huge revenues to the tourism sector but also boosted domestic consumption, with strong demand for dining, shopping, and travel.
A series of major trade and tourism connectivity events opened on September 4 at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City, featuring Vietnam International Sourcing (VIS) 2025, the Ho Chi Minh City Export Forum, and the International Travel Expo Ho Chi Minh City (ITE HCMC) 2025.
As the host of the grand parade celebrating the 80th anniversary of National Day and the Exhibition on national achievements, Hanoi welcomed more than 2.08 million visitors during the holiday, triple the figure from the same period in 2024.
The 12th Tourism Promotion Organisation for Global Cities (TPO) General Assembly, which is taking place in HCM City, encourages environmentally friendly solutions, climate-conscious practices, and the preservation of cultural and natural heritage.
Hanoi received around 2.08 million visitors during the four-day National Day holidays from August 30 to September 2, three times higher than the figure in the same period last year, the municipal Department of Tourism reported.
Vietnam’s national tourism strategy to 2030 identifies golf tourism as a priority to enhance competitiveness. With natural advantages, growing infrastructure, and cross-sector cooperation, Vietnam is poised for a breakthrough. Long-term success, however, depends on diversified products and top-tier experiences that secure Vietnam’s place on the global golf map.
This year, demand for historical, heritage, and experiential tourism in Tuyen Quang province is expected to rise among both domestic and international travellers. Travel companies have responded by developing new tours and routes to serve visitors.
Phu Quoc special zone in the Mekong Delta province of An Giang is cementing its position as a prime destination for visitors in Vietnam and the world, expecting to welcome more than 7 million tourist arrivals this year.
According to statistics from the Chinese side, in the first seven months of 2025, the number of outbound tourists through the Youyi Guan border gate reached 61,800, an increase of 85.31% compared to the same period last year, particularly amidst the booming summer tourism season.
As the four-day National Day (September 2) holiday is approaching, Ho Chi Minh City is stepping up preparations to welcome an anticipated surge of visitors, with travel companies, hotels and tourist attractions upgrading services and offering new experiences to meet growing demand.
For the eight months of this year, the total number of visitors to Hanoi reached 21.58 million, up 13.9% year-on-year. Of the total, international tourist arrivals were 4.96 million, a year-on-year increase of 25.8%. Total revenue from tourism in the period hit an estimated 85.8 trillion VND, up 17.1%.
Deputy CEO of Vietnam Airlines Nguyen The Bao said the event is not only a trade promotion platform but also a symbol of the vitality and creativity of Vietnam’s tourism industry.
