Japanese consumer goods producers explore Vietnamese market
“Good Goods Japan 2018”, a business networking event for Japanese high-quality household commodities and consumer goods, was held in Ho Chi Minh City on December 4, drawing the participation of nearly 50 Japanese firms who want to boost exports to Vietnam, and some 100 domestic businesses.
“Good Goods Japan 2018” was held in Ho Chi Minh City on December 4. (Photo: congthuong.vn)
HCM City (VNA) – “Good Goods Japan 2018”, a business networkingevent for Japanese high-quality household commodities and consumer goods, washeld in Ho Chi Minh City on December 4, drawing the participation of nearly 50Japanese firms who want to boost exports to Vietnam, and some 100 domesticbusinesses.
Organised by the Japan External Trade Organisation (JETRO), the event featureda wide range of top-quality and unique products, from child care, kitchenwareto cosmetics and stationery.
The Japanese enterprises met with Vietnamese importers and distributors to introducethe convenience and quality of their products.
According to Chief Representative of JETRO Ho Chi Minh City Koji Takimoto, asthis was the second edition of Good Goods Japan in Vietnam following the firstin 2015, the event received special attention from Japanese suppliers andpositive response from the Vietnamese business community.
Besides connecting Japanese and Vietnamese businesses, the event provided fullinformation about how a product is produced, used and preserved as well as itsorigin, he said.
The quality is a competitive advantage of Japanese products, however, they arealways sold at higher prices than the same kinds made in other countries, hesaid.
Japanesebusinesses prefer manufacturing products in Vietnam to reduce costs, he noted,saying that the firms hope to receive further support from the VietnameseGovernment in terms of taxes and human resources.
For Japanese suppliers, they expected to get feedback on their products’quality and designs from Vietnamese distributors. Market survey to graspVietnamese consumers’ taste was one of their goals to improve products beforebreaking into the Vietnamese market in the coming time.-VNA
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“Good Goods Japan 2018” was held in Ho Chi Minh City on December 4. (Photo: congthuong.vn) 
