Japan launches tourism promotion campaign in Vietnam
The Japan National Tourism Organisation (JNTO) in Vietnam on November 15 launched a campaign to promote Japanese tourism in the Southeast Asian nation, on the occasion of the 50th anniversary of the establishment of bilateral diplomatic ties (1973-2023).
Hanoi (VNA) – The Japan National Tourism Organisation (JNTO) inVietnam on November 15 launched a campaign to promote Japanese tourism in theSoutheast Asian nation, on the occasion of the 50th anniversary ofthe establishment of bilateral diplomatic ties (1973-2023).
During this campaign, “Nhi Thang family”, including renowned singer Dong Nhi, businessman Ong Cao Thang and their daughter Winnie,is appointed as the Japan tourism ambassador.
Japanese Ambassador to Vietnam Takio Yamada said he believesthe campaign will contribute to boosting Vietnamese people's demand to travelto Japan, and create momentum towards the 50th anniversary next year.
Deputy head of the Vietnam National Administration ofTourism Pham Van Thuy said that there are more and more Japanese people visitingVietnam, and vice versa.
In the first nine months of 2022, Vietnam welcomed 2.1million foreign tourists, of whom nearly 97,000 come from Japan.
According to the JNTO, a wide range of activities will be heldto encourage more Japanese holidaymakers to travel to the Southeast Asiannation./.
The Vietnamese Golf Association in Japan (VGAJ) and the Vietnamese Embassy in Japan jointly organised the 2022 Momiji Open Golf tournament at Katsuura Golf Club in Chiba prefecture.
Vietnamese Prime Minister Pham Minh Chinh and his Japanese counterpart Kishida Fumio on November 13 agreed to maintain the exchange of delegations and intensify bilateral ties in all fields during their meeting in Phnom Penh, Cambodia, on the sidelines of the 40th and 41st ASEAN Summits and Related Summits.
A delegation from the Communist Party of Vietnam (CPV) Central Committee’s Commission for Information and Education, led by its Vice Chairman Phan Xuan Thuy, met with officials of the Japanese Communist Party (JCP) and the ruling Liberal Democratic Party (LDP) in Tokyo during their recent working visit to Japan.
Chairman of the People’s Committee of the southern province of Binh Duong Vo Van Minh held a reception for a delegation from the Japanese prefecture of Yamaguchi, led by its governor Muraoka Tsugumasa, on November 14.
Deputy Prime Minister Mai Van Chinh has instructed the Ministry of Culture, Sports and Tourism (MoCST) to coordinate with other ministries, agencies and localities to effectively implement policies and directives from the Party, Government, and Prime Minister on tourism development.
Da Nang's appeal stems from its numerous outstanding tourist attractions, particularly My Khe Beach, Sun World Ba Na Hills resort, and the ancient town of Hoi An. Additionally, Da Nang tourism is renowned for its affordability, especially attractive to young travellers and couples, according to Chosun Ilbo.
With new direct flights from major Indian cities like Hyderabad and Bengaluru, Vietnam is becoming an increasingly compelling destination for Indian tourists seeking a quick, emotionally rich four-day escape that blends luxury, culture, and natural wonder.
By source market, China continued to lead with 3.1 million visitors, equivalent to 25.5% of all foreign arrivals. The Republic of Korea followed with 2.5 million, or 20.7%. Other major markets included Taiwan (China) with 737,000, the US with 522,000, and Japan with 380,000.
Khanh Hoa has welcomed 16 international cruises so far this year, with more than 19,000 tourists disembarking to explore the province’s scenic landscapes and renowned cultural, religious, and artistic landmarks, as well as to enjoy local cuisine and sightseeing tours.
According to local plans, fireworks shows will be held at multiple locations, with Ha Long Bay as the focal point. More than mere entertainment, these displays are part of a strategic cultural tourism product aimed at strengthening the region’s brand.
Chatbot and virtual assistants support itinerary consultation and tour bookings, and provide around-the-clock response across multiple platforms while AI advertising applications have been used to optimise budgets and target the right customers. AI has been also employed to analyse customer data, enabling the delivery of personalised tour recommendations.
Many Vietnamese regions possess favourable conditions, including natural landscapes, climate, and rich cultural identities, to host sport events that integrate with cultural and tourism experiences.
Dubbed the “land of ancient towers”, Khanh Hoa boasts a rich Cham legacy through architectural masterpieces like the Po Nagar, Hoa Lai, Po Klong Garai, and Po Rome towers.
Vietnam’s e-visa system is now seen as one of the most efficient, convenient, and transparent in the region. Fully online registration, no paperwork or interviews, and fast and flexible processing time have improved foreigners’ entry experience, creating a competitive advantage over countries clinging to complicated and costly visa procedures.
Sunset Town unfolded like a living fairytale. Every street and hidden corner recalls iconic European landmarks – from Venice’s San Marco Bell Tower and Paris’s Arc de Triomphe to Almafi-style squares and cobblestone paths reminiscent of southern Italy.
Its natural advantages have made Mui Ne a magnet for enthusiasts of kitesurfing, windsurfing, surfing, and stand-up paddle boarding (SUP). These activities not only diversify the local tourism offerings but also contribute to the area’s long-term development strategy focused on sustainability.
In July alone, the city welcomed 695,930 international arrivals, surging 75.3% year-on-year. For the seven-month period, international visitors totalled 4.5 million, up 48% year-on-year.
Welcoming the crew on the morning of July 30, Dang Dong Ha, Deputy Director of the provincial Department of Culture, Sports and Tourism, emphasised that the film offers a valuable opportunity to promote Quang Tri’s tourism potential, particularly to Indian visitors, but also to a broader global audience.
With a proactive and creative approach, Hanoi is positioning itself as one of Southeast Asia’s most compelling destinations where tradition meets innovation, and every visit offers a blend of the familiar and the new.
Fostering linkage among regional localities and restructuring the tourism sector towards professionalism are among measures to boost the “smokeless industry” of the Mekong Delta.
Nhi Thang family (Photo: JNTO) 
