Int’l search volume for Vietnam tourism increases remarkably
Foreign visitors’ searches for trips to Vietnam have increased significantly since the reopening of the tourism sector, according to a report from Google Destination Insights.
Nha Trang is an ideal destination for international tourists. (Photo: VNA)
Hanoi (VNS/VNA) - Foreign visitors’ searches for trips to Vietnamhave increased significantly since the reopening of the tourism sector,according to a report from Google Destination Insights.
Thereport from Google shows that the search volume for flights and accommodationhas increased sharply by 25 to 50 percent since Vietnam fullyreopened borders to tourists on March 15. This is the second highestgrowth rate in the world, behind Qatar with more than 75 percent.
Fromthe beginning of April, keywords related to Vietnam's tourism, such as"Vietnam tourist", "Vietnam tourism", "Vietnamtrip", "Vietnam travel” all increased at 100 percent to 350 percenton Google Trends.
Peoplelooking for tourism information in Vietnam mostly came from the US, Singapore,Philippines, Australia, India, the UK, and Canada.
Internationaltourists are also interested in policies on visas, insurance, package toursand keywords "tourist visa Vietnam 2022", "travel insuranceVietnam trip", and "Vietnam tour".
Keywordssuch as "Saigontourist Vietnam", "Ho chi minh tourist","Trang An", "Ha Long Vinpearl", "Nha Trang" werealso frequently searched on Google.
Itis considered a positive sign for Vietnam's tourism sector, especially as it isstriving to regain growth momentum.
Topromote tourism, the Government is making efforts to organise safeentertainment activities and to issue guidance on treatment of touristsinfected with COVID-19 in order to provide friendly and safe tourism services.
Visaand tourism policies are also being reviewed to revive this sector.
Notably,the 31st SEA Games taking place from May 12 to 23 is expected to boost thetourism sector in Hanoi and other provinces by welcoming thousands of fans andtourists from the region and around the world./.
The tourism sector’s target of welcoming 5 million foreign visitors and 60 million domestic tourists this year, and revenue of about 400 trillion VND (17.5 billion USD) is ambitious, but still reachable, according to General Director of the Vietnam National Administration of Tourism (VNAT) Nguyen Trung Khanh.
Visitors to central Da Nang city now can easily reach Vang (Golden) Bridge to enjoy spectacular surrounding landscapes thanks to a newly inaugurated cable car system to this famous place.
The Vietnam International Travel Mart (VITM) will take place from March 31 to April 3, which is considered an event marking the reopening of the Vietnamese tourism sector in the new normal, said the Vietnam Tourism Association (VTA) at a press briefing to introduce the event on March 18.
Deputy Prime Minister Mai Van Chinh has instructed the Ministry of Culture, Sports and Tourism (MoCST) to coordinate with other ministries, agencies and localities to effectively implement policies and directives from the Party, Government, and Prime Minister on tourism development.
Da Nang's appeal stems from its numerous outstanding tourist attractions, particularly My Khe Beach, Sun World Ba Na Hills resort, and the ancient town of Hoi An. Additionally, Da Nang tourism is renowned for its affordability, especially attractive to young travellers and couples, according to Chosun Ilbo.
With new direct flights from major Indian cities like Hyderabad and Bengaluru, Vietnam is becoming an increasingly compelling destination for Indian tourists seeking a quick, emotionally rich four-day escape that blends luxury, culture, and natural wonder.
By source market, China continued to lead with 3.1 million visitors, equivalent to 25.5% of all foreign arrivals. The Republic of Korea followed with 2.5 million, or 20.7%. Other major markets included Taiwan (China) with 737,000, the US with 522,000, and Japan with 380,000.
Khanh Hoa has welcomed 16 international cruises so far this year, with more than 19,000 tourists disembarking to explore the province’s scenic landscapes and renowned cultural, religious, and artistic landmarks, as well as to enjoy local cuisine and sightseeing tours.
According to local plans, fireworks shows will be held at multiple locations, with Ha Long Bay as the focal point. More than mere entertainment, these displays are part of a strategic cultural tourism product aimed at strengthening the region’s brand.
Chatbot and virtual assistants support itinerary consultation and tour bookings, and provide around-the-clock response across multiple platforms while AI advertising applications have been used to optimise budgets and target the right customers. AI has been also employed to analyse customer data, enabling the delivery of personalised tour recommendations.
Many Vietnamese regions possess favourable conditions, including natural landscapes, climate, and rich cultural identities, to host sport events that integrate with cultural and tourism experiences.
Dubbed the “land of ancient towers”, Khanh Hoa boasts a rich Cham legacy through architectural masterpieces like the Po Nagar, Hoa Lai, Po Klong Garai, and Po Rome towers.
Vietnam’s e-visa system is now seen as one of the most efficient, convenient, and transparent in the region. Fully online registration, no paperwork or interviews, and fast and flexible processing time have improved foreigners’ entry experience, creating a competitive advantage over countries clinging to complicated and costly visa procedures.
Sunset Town unfolded like a living fairytale. Every street and hidden corner recalls iconic European landmarks – from Venice’s San Marco Bell Tower and Paris’s Arc de Triomphe to Almafi-style squares and cobblestone paths reminiscent of southern Italy.
Its natural advantages have made Mui Ne a magnet for enthusiasts of kitesurfing, windsurfing, surfing, and stand-up paddle boarding (SUP). These activities not only diversify the local tourism offerings but also contribute to the area’s long-term development strategy focused on sustainability.
In July alone, the city welcomed 695,930 international arrivals, surging 75.3% year-on-year. For the seven-month period, international visitors totalled 4.5 million, up 48% year-on-year.
Welcoming the crew on the morning of July 30, Dang Dong Ha, Deputy Director of the provincial Department of Culture, Sports and Tourism, emphasised that the film offers a valuable opportunity to promote Quang Tri’s tourism potential, particularly to Indian visitors, but also to a broader global audience.
With a proactive and creative approach, Hanoi is positioning itself as one of Southeast Asia’s most compelling destinations where tradition meets innovation, and every visit offers a blend of the familiar and the new.
Fostering linkage among regional localities and restructuring the tourism sector towards professionalism are among measures to boost the “smokeless industry” of the Mekong Delta.
Nha Trang is an ideal destination for international tourists. (Photo: VNA) 
