Tourism operators in the central province of Thua Thien-Hue are hopeful that business will bounce back as public holidays and the summer near and stimulus policies and new tourism products are carried out.
The entrance to the Imperial City of Hue, a popular tourist destination in Thua Thien-Hue province (Photo: VNA)
Thua Thien - Hue (VNA) - Tourism operators in the central province ofThua Thien-Hue are hopeful that business will bounce back as public holidaysand the summer near and stimulus policies and new tourism products are carriedout.
According to Chairman of the province’s Tourism Association Dinh Manh Thang,hotel occupancy rates are estimated at 80 percent for the April 30-May 1 holidays and this isa robust sign in the context of the tourism sector being battered by theCOVID-19 pandemic.
Since many tourist destinations and accommodation facilities are offeringsubstantial discounts while maintaining good services, this is an opportunityfor domestic travellers to experience high-end tourism services.
Entrance fees to a number of local hotspots have been slashed to attract more visitors.Tourism operators are benefiting from 50 percent discounts on entrance fees atthe Hue Monument Complex from March to August, while the Le Ba Dang MemorySpace is offering a 60 percent reduction on ticket prices from January to June andthe Alba Thanh Tan Hot Spring Resort offers 50 percent off for visitors bookingcombo deals from March to August.
Local hotels of three- to five-stars are offering discounts of 50 percent forall of 2021.
According to Deputy Director of the provincial Department of Tourism Nguyen VanPhuc, new tours and service packages have been developed in recent times,including Coming to Hue from Hai Van Quan, Discovering Your Limits with Hue, andexperiencing cyclos and the “Ao dai ngu than” (five-flap robe).
Most recently, the Hue Monuments Conservation Centre resumed the firing ofcannons at Hue flagpole at 8pm on Saturdays and at major celebrations.
Smart tourism has been promoted in the locality, with the best programme being“Finding the lost royal palace”. With virtual reality technology VR360,visitors are able to admire imperial architecture with their own eyes.
With the VN Guide application, meanwhile, tourists can also enjoy antiquesthrough a 3D space at the Museum of Royal Antiques.
In response to the Ministry of Culture, Sports and Tourism’s “Vietnamese peopletravel to Vietnamese destinations” campaign, Thua Thien-Hue has joined handswith Quang Nam, Da Nang, and Quang Binh to organise various programmes toattract domestic travellers with new tourism products./.
After becoming frozen due to the impact of COVID-19, Dien Bien province’s tourism sector is now showing signs of recovery. In the first three months of this year the province welcomed more than 167,000 visitors, which prompted the sector to introduce stimulus packages to attract more tourists post-pandemic.
Six northern provinces in Vietnam should continue to actively support and participate in two national tourism stimulus programmes – Vietnamese Travelling within Vietnam and Vietnam’s Tourism – Safe and Attractive, said Doan Van Viet, Deputy Minister of Culture, Sports and Tourism.
VinGroup on April 21 officially opened Phu Quoc United Centre – a brand-new resort and entertainment complex in Phu Quoc Island, the Mekong Delta province of Kien Giang – which is poised to help turn the “Pearl Island” into a world-class tourism hub.
The central province of Quang Nam has been paid due attention to the development of tourism infrastructure as the locality is looking to develop sustainable sea and island tourism products.
Deputy Prime Minister Mai Van Chinh has instructed the Ministry of Culture, Sports and Tourism (MoCST) to coordinate with other ministries, agencies and localities to effectively implement policies and directives from the Party, Government, and Prime Minister on tourism development.
Da Nang's appeal stems from its numerous outstanding tourist attractions, particularly My Khe Beach, Sun World Ba Na Hills resort, and the ancient town of Hoi An. Additionally, Da Nang tourism is renowned for its affordability, especially attractive to young travellers and couples, according to Chosun Ilbo.
With new direct flights from major Indian cities like Hyderabad and Bengaluru, Vietnam is becoming an increasingly compelling destination for Indian tourists seeking a quick, emotionally rich four-day escape that blends luxury, culture, and natural wonder.
By source market, China continued to lead with 3.1 million visitors, equivalent to 25.5% of all foreign arrivals. The Republic of Korea followed with 2.5 million, or 20.7%. Other major markets included Taiwan (China) with 737,000, the US with 522,000, and Japan with 380,000.
Khanh Hoa has welcomed 16 international cruises so far this year, with more than 19,000 tourists disembarking to explore the province’s scenic landscapes and renowned cultural, religious, and artistic landmarks, as well as to enjoy local cuisine and sightseeing tours.
According to local plans, fireworks shows will be held at multiple locations, with Ha Long Bay as the focal point. More than mere entertainment, these displays are part of a strategic cultural tourism product aimed at strengthening the region’s brand.
Chatbot and virtual assistants support itinerary consultation and tour bookings, and provide around-the-clock response across multiple platforms while AI advertising applications have been used to optimise budgets and target the right customers. AI has been also employed to analyse customer data, enabling the delivery of personalised tour recommendations.
Many Vietnamese regions possess favourable conditions, including natural landscapes, climate, and rich cultural identities, to host sport events that integrate with cultural and tourism experiences.
Dubbed the “land of ancient towers”, Khanh Hoa boasts a rich Cham legacy through architectural masterpieces like the Po Nagar, Hoa Lai, Po Klong Garai, and Po Rome towers.
Vietnam’s e-visa system is now seen as one of the most efficient, convenient, and transparent in the region. Fully online registration, no paperwork or interviews, and fast and flexible processing time have improved foreigners’ entry experience, creating a competitive advantage over countries clinging to complicated and costly visa procedures.
Sunset Town unfolded like a living fairytale. Every street and hidden corner recalls iconic European landmarks – from Venice’s San Marco Bell Tower and Paris’s Arc de Triomphe to Almafi-style squares and cobblestone paths reminiscent of southern Italy.
Its natural advantages have made Mui Ne a magnet for enthusiasts of kitesurfing, windsurfing, surfing, and stand-up paddle boarding (SUP). These activities not only diversify the local tourism offerings but also contribute to the area’s long-term development strategy focused on sustainability.
In July alone, the city welcomed 695,930 international arrivals, surging 75.3% year-on-year. For the seven-month period, international visitors totalled 4.5 million, up 48% year-on-year.
Welcoming the crew on the morning of July 30, Dang Dong Ha, Deputy Director of the provincial Department of Culture, Sports and Tourism, emphasised that the film offers a valuable opportunity to promote Quang Tri’s tourism potential, particularly to Indian visitors, but also to a broader global audience.
With a proactive and creative approach, Hanoi is positioning itself as one of Southeast Asia’s most compelling destinations where tradition meets innovation, and every visit offers a blend of the familiar and the new.
Fostering linkage among regional localities and restructuring the tourism sector towards professionalism are among measures to boost the “smokeless industry” of the Mekong Delta.
The entrance to the Imperial City of Hue, a popular tourist destination in Thua Thien-Hue province (Photo: VNA) 
