Hanoi welcomes 332,000 visitors during Lunar New Year holiday
The capital city of Hanoi served 332,000 tourists, including 32,000 foreigners, during the Lunar New Year (Tet) holiday from January 21 – 26, according to the municipal Department of Tourism.
Hanoi welcomes 332,000 visitors during Lunar New Year holiday. (Photo: VNA)
Hanoi (VNA) – The capital city ofHanoi served 332,000 tourists, including 32,000 foreigners, during the Lunar NewYear (Tet) holiday from January 21 – 26, according to the municipal Departmentof Tourism.
Total revenue from tourism activities topped 1 trillion VND (42.6 millionUSD), the department said.
The number of tourists increased dramatically at key monuments,museums, parks, ecological zones, and resorts in the city.
Notably, Van Mieu (the Temple of Literature) - Quoc Tu Giam (the first university in Vietnam) and the Huongpagoda received about 80,000 visitors each. Meanwhile, the Thang Long Imperial Citadel, theSpecial National Relic of Co Loa, Duong Lam ancientvillage – the Son Tay ancient citadel received 19,700; 18,000 and 15,000 visitors, respectively.
During the holiday, a series of art performances and cultural programmes were held at relic sites and tourist attractions, while many new tourismproducts introduced to attract visitors.
ജ According to Director of the municipal Department of Tourism Dang Huong Giang, theagency has paid special attention to inspect the observance of regulations ontourism in tourist areas, aiming to better the quality of services./.
The Trip Advisor website ranked Hanoi in the top 25 most popular travel destinations in Asia and 25 most popular tourist destinations in the world, while Time Magazine in the US voted it one of three destinations in Vietnam in the top 100 most wonderful places in the world.
Hanoi’s Duong Lam ancient village, renowned for its unique houses built with wooden frames and fortified with laterites, still preserves typical features of old villages in the Red River Delta.
Co Loa now is serving as not only a cultural relic and evidence of ancient Vietnamese’ creativeness and technical level, but also an ideal destination for visitors.
Deputy Prime Minister Mai Van Chinh has instructed the Ministry of Culture, Sports and Tourism (MoCST) to coordinate with other ministries, agencies and localities to effectively implement policies and directives from the Party, Government, and Prime Minister on tourism development.
Da Nang's appeal stems from its numerous outstanding tourist attractions, particularly My Khe Beach, Sun World Ba Na Hills resort, and the ancient town of Hoi An. Additionally, Da Nang tourism is renowned for its affordability, especially attractive to young travellers and couples, according to Chosun Ilbo.
With new direct flights from major Indian cities like Hyderabad and Bengaluru, Vietnam is becoming an increasingly compelling destination for Indian tourists seeking a quick, emotionally rich four-day escape that blends luxury, culture, and natural wonder.
By source market, China continued to lead with 3.1 million visitors, equivalent to 25.5% of all foreign arrivals. The Republic of Korea followed with 2.5 million, or 20.7%. Other major markets included Taiwan (China) with 737,000, the US with 522,000, and Japan with 380,000.
Khanh Hoa has welcomed 16 international cruises so far this year, with more than 19,000 tourists disembarking to explore the province’s scenic landscapes and renowned cultural, religious, and artistic landmarks, as well as to enjoy local cuisine and sightseeing tours.
According to local plans, fireworks shows will be held at multiple locations, with Ha Long Bay as the focal point. More than mere entertainment, these displays are part of a strategic cultural tourism product aimed at strengthening the region’s brand.
Chatbot and virtual assistants support itinerary consultation and tour bookings, and provide around-the-clock response across multiple platforms while AI advertising applications have been used to optimise budgets and target the right customers. AI has been also employed to analyse customer data, enabling the delivery of personalised tour recommendations.
Many Vietnamese regions possess favourable conditions, including natural landscapes, climate, and rich cultural identities, to host sport events that integrate with cultural and tourism experiences.
Dubbed the “land of ancient towers”, Khanh Hoa boasts a rich Cham legacy through architectural masterpieces like the Po Nagar, Hoa Lai, Po Klong Garai, and Po Rome towers.
Vietnam’s e-visa system is now seen as one of the most efficient, convenient, and transparent in the region. Fully online registration, no paperwork or interviews, and fast and flexible processing time have improved foreigners’ entry experience, creating a competitive advantage over countries clinging to complicated and costly visa procedures.
Sunset Town unfolded like a living fairytale. Every street and hidden corner recalls iconic European landmarks – from Venice’s San Marco Bell Tower and Paris’s Arc de Triomphe to Almafi-style squares and cobblestone paths reminiscent of southern Italy.
Its natural advantages have made Mui Ne a magnet for enthusiasts of kitesurfing, windsurfing, surfing, and stand-up paddle boarding (SUP). These activities not only diversify the local tourism offerings but also contribute to the area’s long-term development strategy focused on sustainability.
In July alone, the city welcomed 695,930 international arrivals, surging 75.3% year-on-year. For the seven-month period, international visitors totalled 4.5 million, up 48% year-on-year.
Welcoming the crew on the morning of July 30, Dang Dong Ha, Deputy Director of the provincial Department of Culture, Sports and Tourism, emphasised that the film offers a valuable opportunity to promote Quang Tri’s tourism potential, particularly to Indian visitors, but also to a broader global audience.
With a proactive and creative approach, Hanoi is positioning itself as one of Southeast Asia’s most compelling destinations where tradition meets innovation, and every visit offers a blend of the familiar and the new.
Fostering linkage among regional localities and restructuring the tourism sector towards professionalism are among measures to boost the “smokeless industry” of the Mekong Delta.
Hanoi welcomes 332,000 visitors during Lunar New Year holiday. (Photo: VNA) 
