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Hanoi moves to develop agricultural, rural tourism

The People’s Committee of Hanoi has made a plan on developing agricultural and rural tourism in tandem with new-style rural area building during 2022 - 2025, part of efforts to boost sustainable tourism development.
Hanoi moves to develop agricultural, rural tourism ảnh 1A worker carves a statue in Son Dong village of Hanoi's Hoai Duc district. Son Dong village is known for making worship objects. (Photo: VNA)
Hanoi (VNA) – The People’s Committee of Hanoi has made a plan on developingagricultural and rural tourism in tandem with new-style rural area buildingduring 2022 - 2025, part of efforts to boost sustainable tourism development.

In thisplan, each suburban district holding potential and advantages for agriculturaland rural tourism will develop from one to three community-based tourism services orsites, with at least 50 percent of those products registered for intellectualproperty protection and recognised as three-star or higher products under the “OneCommune, One Product” (OCOP) programme.

Each potential localitywill build at least one agro-tourism connectivity model involving farmers,cooperatives, business households, and enterprises.

Besides, the city willprovide training for at least 80 percent of the workforce at local tourismfacilities and villages, officials in charge of tourism management, and otherstakeholders in agricultural and rural tourism.

The municipal administration will develop six models of greenand sustainable agricultural and rural tourism in the suburban districts ofThuong Tin, Dan Phuong, Thanh Tri, My Duc, and Thach That, as well as Son Taytown.

To implement this plan, authorities will conductsurveys to collect information about agro-tourism potential and market whiledeveloping software for analysing statistics to serve tourism planning andmanagement.

They will select andhelp develop community-based tourism destinations linked with traditional craftvillages, along with some models of community-based tourism, agri-ecotourism, andculinary and cultural tourism.

To promotedigital transformation in tourism, Hanoi will form villages of smartagricultural and rural tourism, create software for managing and advertisingtourism and agricultural products, and digitalise travel information centres.

The municipal People’s Committee has required localities identify the existing rural tourist destinations, the ones that havereceived support, and those planned to be developed while clarifying thoseplaces’ advantages and difficulties so as to give appropriate assistance.

Another importantmeasure is to step up communications to raise public awareness of agro- tourismand new-style rural area building, and update local residents on tourismplanning, legal regulations, and the code of conduct in public places.

According to Deputy Director of the municipal Department ofAgriculture and Rural Development Ta Van Tuong, Hanoi has 11 eco-agriculturefarms operating under the model of education and experiential tourism, and fourinvolved in agricultural tourism.
Many models of eco-agriculture in combination with tourism have generated higheconomic value, helping improve local residents’ living standards and incomeand give a facelift to rural areas.

Hanoi is planning to bolster new tourism productsbased on the potential of each area, in a bid to gradually resume the entiretourism sector this year after the pandemic.

Apart from agro-tourism, other types such as resort andhealth tourism, community and spiritual tourism will also be prioritised inrural areas of the capital city.

This year, Hanoi will focus on the domestic tourism market,taking this as the motivation for its recovery.

It isgoing step by step to completely resume tourism activities with the aim ofwelcoming 9 - 10 million visitors in 2022, including around 2 millionforeigners, according to the municipal People’s Committee.

The capital city also set a target of earning27.84 - 35.84 trillion VND (1.22 - 1.57 billion USD) from theindustry this year. 

Data from the Hanoi People’s Committee showed thatCOVID-19 has taken a heavy toll on local tourism. The number of visitors to Hanoi- all are domestic - totalled 4 million last year, plunging about 47 percentfrom 2020 and equivalent to just 36.3 percent of the yearly target. Tourismrevenue nosedived some 59.8 percent year on year to 11.28 trillion VND./.
VNA

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