Hanoi, HCM City win TPO’s best marketing campaign award
Hanoi and Ho Chi Minh City were presented with the best marketing campaign award at the closing session of the eighth Tourism Promotion Organisation for Asian-Pacific Cities (TPO) Forum on June 22.
Awards are presented at the closing ceremony of the eighth Tourism Promotion Organisation for Asian-Pacific Cities Forum in HCM City on June 22 (Photo: VNA)
HCM City (VNA) – Hanoi and Ho ChiMinh City were presented with the best marketing campaign award at the closingsession of the eighth Tourism Promotion Organisation for Asian-Pacific Cities(TPO) Forum on June 22.
The organising board also presented otherawards, including for the best print advertisement, the best festival andevent, the best tourism promotion campaign, the best tourism brochure, the bestwebsite, and the best destination manager.
Addressing the closing ceremony, Deputy Directorof the HCM City Department of Tourism Nguyen Thi Anh Hoa thanked the TPOExecutive Committee for choosing her city to be host of the biennial TPO Forum.
She said HCM City will continue to fulfill itsrole in the TPO’s activities which will support the southern city of Vietnam todevelop tourism strongly in the time ahead.
The eighth TPO Forum, themed “Smart tourism”,took place in HCM City on June 21 and 22.
It featured the TPO Travel Trade, the 31st meeting of the TPO ExecutiveCommittee, and bilateral meetings of TPO member cities, which aimed to developnew ideas, strategies and mindset for the tourism industry in the FourthIndustrial Revolution and enhance TPO members’ capacity.
TPO is an international organisation establishedin 2002 at the 5th Asian-Pacific City Summit. It was designed to be aninter-city network to promote the exchanges and development of the tourismindustry among major cities in the Asia Pacific region.
Currently, the organisation consists of 86cities, 45 travel agencies and institutes and other tourism organisations fromnine Asian-Pacific countries (China, Indonesia, Japan, the Republic of Korea,Malaysia, the Philippines, Russia, Thailand and Vietnam) and one territory(Chinese Taipei).
Aside from Hanoi and HCM City, Da Nang and HaiPhong cities of Vietnam are also members of the TPO.-VNA
The capital city of Hanoi is striving to welcome 5.5 million foreigners among over 25.4 million tourists in 2018, confirming itself as an attractive destination in the region and the world.
Social platforms are effective channels where online tourism firms interact with potential customers, and the travel industry must transform to keep pace with technological changes, experts have said.
The 8th Tourism Promotion Organization for Asian-Pacific Cities (TPO) Forum will take place in Ho Chi Minh City on June 21-22, said the municipal Department of Tourism on June 15.
Over 200 delegates from 27 member cities of the Tourism Promotion Organization for Asian-Pacific Cities (TPO) gathered in Ho Chi Minh City for the 8th TPO forum themed “Smart tourism” which opened on June 21.
Deputy Prime Minister Mai Van Chinh has instructed the Ministry of Culture, Sports and Tourism (MoCST) to coordinate with other ministries, agencies and localities to effectively implement policies and directives from the Party, Government, and Prime Minister on tourism development.
Da Nang's appeal stems from its numerous outstanding tourist attractions, particularly My Khe Beach, Sun World Ba Na Hills resort, and the ancient town of Hoi An. Additionally, Da Nang tourism is renowned for its affordability, especially attractive to young travellers and couples, according to Chosun Ilbo.
With new direct flights from major Indian cities like Hyderabad and Bengaluru, Vietnam is becoming an increasingly compelling destination for Indian tourists seeking a quick, emotionally rich four-day escape that blends luxury, culture, and natural wonder.
By source market, China continued to lead with 3.1 million visitors, equivalent to 25.5% of all foreign arrivals. The Republic of Korea followed with 2.5 million, or 20.7%. Other major markets included Taiwan (China) with 737,000, the US with 522,000, and Japan with 380,000.
Khanh Hoa has welcomed 16 international cruises so far this year, with more than 19,000 tourists disembarking to explore the province’s scenic landscapes and renowned cultural, religious, and artistic landmarks, as well as to enjoy local cuisine and sightseeing tours.
According to local plans, fireworks shows will be held at multiple locations, with Ha Long Bay as the focal point. More than mere entertainment, these displays are part of a strategic cultural tourism product aimed at strengthening the region’s brand.
Chatbot and virtual assistants support itinerary consultation and tour bookings, and provide around-the-clock response across multiple platforms while AI advertising applications have been used to optimise budgets and target the right customers. AI has been also employed to analyse customer data, enabling the delivery of personalised tour recommendations.
Many Vietnamese regions possess favourable conditions, including natural landscapes, climate, and rich cultural identities, to host sport events that integrate with cultural and tourism experiences.
Dubbed the “land of ancient towers”, Khanh Hoa boasts a rich Cham legacy through architectural masterpieces like the Po Nagar, Hoa Lai, Po Klong Garai, and Po Rome towers.
Vietnam’s e-visa system is now seen as one of the most efficient, convenient, and transparent in the region. Fully online registration, no paperwork or interviews, and fast and flexible processing time have improved foreigners’ entry experience, creating a competitive advantage over countries clinging to complicated and costly visa procedures.
Sunset Town unfolded like a living fairytale. Every street and hidden corner recalls iconic European landmarks – from Venice’s San Marco Bell Tower and Paris’s Arc de Triomphe to Almafi-style squares and cobblestone paths reminiscent of southern Italy.
Its natural advantages have made Mui Ne a magnet for enthusiasts of kitesurfing, windsurfing, surfing, and stand-up paddle boarding (SUP). These activities not only diversify the local tourism offerings but also contribute to the area’s long-term development strategy focused on sustainability.
In July alone, the city welcomed 695,930 international arrivals, surging 75.3% year-on-year. For the seven-month period, international visitors totalled 4.5 million, up 48% year-on-year.
Welcoming the crew on the morning of July 30, Dang Dong Ha, Deputy Director of the provincial Department of Culture, Sports and Tourism, emphasised that the film offers a valuable opportunity to promote Quang Tri’s tourism potential, particularly to Indian visitors, but also to a broader global audience.
With a proactive and creative approach, Hanoi is positioning itself as one of Southeast Asia’s most compelling destinations where tradition meets innovation, and every visit offers a blend of the familiar and the new.
Fostering linkage among regional localities and restructuring the tourism sector towards professionalism are among measures to boost the “smokeless industry” of the Mekong Delta.
Awards are presented at the closing ceremony of the eighth Tourism Promotion Organisation for Asian-Pacific Cities Forum in HCM City on June 22 (Photo: VNA) 
