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Green Lotus label to advance sustainable tourism development

A workshop was held in the Mekong Delta province of Can Tho on July 1 to seek ways to promote the application of the Green Lotus label in tourist accommodations in Vietnam with the ultimate goal of sustainable tourism development.
A workshop was held in the Mekong Delta province of Can Tho on July 1to seek ways to promote the application of the Green Lotus label intourist accommodations in Vietnam with the ultimate goal of sustainabletourism development.

The Green Lotus label wasinitiated by the Vietnam National Administration of Tourism (VNAT) andapproved by the Ministry of Culture, Sports and Tourism.

It is granted to tourist accommodations meeting environmental andsustainable development criteria helping to preserve heritages anddevelop the local economy, culture and society. The number of greenlotuses for a particular establishment, from one to five, indicates eachaccommodation’s level of effort towards environmental protection andsustainable development.

VNAT General DirectorNguyen Van Tuan underlined the limited number of accommodationsregistering for and certified with the Green Lotus label. Only 33 hotelsnationwide have received the certification, mostly in Ho Chi Minh City,Vung Tau city, Binh Thuan province, Khanh Hoa province, Da Nang city,Quang Nam province, Hue city, Hanoi and Bac Ninh province.

No facilities in the Mekong Delta have received the label, he stressed.

Data from the VNAT show that tourist accommodations in the regionaccount for 8 percent of the facilities and 9 percent of the rooms inVietnam. They concentrate in Can Tho city and the provinces of KienGiang, Long An, An Giang, Tien Giang and Hau Giang.

Participants at the workshop said the recent proliferation of touristaccommodations in the Mekong Delta and in Vietnam as a whole have causednegative phenomena such as pollution, undermining tourism profitabilityand potentially damaging the national image.

Theysaid relevant agencies should communicate to raise tourist facilities’understanding of sustainable development and encourage them to adjusttheir operations and register for the Green Lotus label. Facilitymanagers should be aware that the label will provide them with anadvantage to build efficient marketing strategies.

The application of the Green Lotus label not only helps accommodationsdevelop sustainably but also agrees with Vietnam’s tourism developmentorientations and meets economic integration demand, they noted.-VNA

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