HCM City (VNA) - Gold shops are stocking various products totake advantage of the huge demand on the God of Wealth Day, which falls on the10th day of the Lunar New Year (February 25).

Legend has it that the God of Wealth returns to heaven on the 10th day, and soVietnamese have a tradition of buying some gold for good luck and prosperitythroughout the year.

In addition to traditional products such as figurines representing the God ofWealth and those with Phuc (Happiness), Loc (Prosperity) and Tho (Longevity) writtenon them, gold companies have also launched a variety of other items featuringthe dog since it is now the Year of the Dog.

As usual, Phu Nhuan Jewelry Joint Stock Company (PNJ) has launchedfigurines of the animal representing the year, golden dogs, made of 24k goldand weighing two taels (a teal equals 37.5g) each, which are expected to be abest seller.

It has also launched Phuc-Loc-Tho figurine sets and gold pieces with Phuc-LocTho written on one side and a dog figure on the other in various weights as wellas jewellery sets for young customers.

Other major players like DOJI, Sacombank Jewelry Company(Sacombank -SBJ) and Saigon Jewelry Company Limited (SJC) have alsolaunched new products on the occasion.

Sacombank -SBJ offers 24k products in blister packing, includingpieces inscribed with an image of the God of Wealth; gold coinsinscribed with the images of the 12 zodiac animals, Maitreya, and Phuc, Loc, Tholetters; and gold-plated God of Wealth figurines.

SJC has also launched a lucky gold series this year, including piecesinscribed with images of the God of Wealth, Maitreya, and Phuc, Loc,Tho letters, and “lucky” coins.

Tran Thi Thu Ha, PNJ’s retail director, said everyone wants to buy gold on theGod of Wealth Day and not just business people, and the company is fullyprepared to meet the demand.

To avoid shortages, PNJ began to make plans since mid-2017, she said.

Many gold companies said their outlets would add staff and open earlier andclose later than usual on February 25.-VNA