First KOL summit signals Vietnam’s push for responsible digital influence
As the country undergoes a critical transformation, the KOLs are a source of momentum accompanying the Party, the State, and the people in building a sustainable digital economy, culture, and society rich in national identity. The Party and the State always attach special importance to this community through targeted policies and a healthy environment to thrive.
Maj. Gen Le Xuan Minh, Director of the Department of Cybersecurity and High-Tech Crime Prevention, speaks at the event. (Photo: Phao Luat Viet Nam)
Hanoi (VNA) ✤– The first-ever KOL Summit 2025, themed “KOLs in the era of national rise”, opened in Hanoi on August 18, connecting over 300 key opinion leaders (KOLs) with policymakers, businesses and digital platforms to foster positive values, innovation and sustainable development in Vietnam’s digital era.
In his keynote address, Maj. Gen Le Xuan Minh, Director of the Department of Cybersecurity and High-Tech Crime Prevention under the Ministry of Public Security, said in the digital era, KOLs have emerged as a special force shaping public awareness, driving innovation, and promoting Vietnam’s identity and values to the world.
He portrayed KOLs as more than trendsetters, calling them “digital ambassadors” integral to national development and following the “four pillars” (four resolutions issued by the Politburo) driving Vietnam into the new era.
As the country undergoes a critical transformation, the KOLs are a source of momentum accompanying the Party, the State, and the people in building a sustainable digital economy, culture, and society rich in national identity. The Party and the State always attach special importance to this community through targeted policies and a healthy environment to thrive, he affirmed.
The summit featured open forums where KOLs shared their paths to becoming “influencers”, and engaged directly with Government leaders, businesses, and digital platforms to discuss responsible influence and solutions for a safer digital Vietnam.
Illustrative image (Photo: haiquanonline.com.vn)
Panel discussions covered pressing issues, including KOLs and positive communications, cybersecurity, their responsibility to spread cultural values and knowledge, and international cooperation in the digital age.
A major highlight was the launch of the “Digital Trust Alliance”, a coalition uniting respected KOLs, key opinion consumers (KOCs), businesses, media outlets, and platforms to spread positive values, foster trust, and set standards for transparency, professionalism, and accountability in online activities.
The summit also unveiled the “Trusted Influencer Programme”, designed to encourage “responsible influence” through communication campaigns, a code of conduct for KOLs, and a certification system for transparency, trust, and accountability. It is expected to help regulators, enterprises, and brands choose trustworthy partners, while protecting consumers from misleading content and disguised advertising./.
Ho Chi Minh City Business Summit 2025, set for September 24-27, is expected to draw over 10,000 guests, including over 5,000 entrepreneurs, CEOs, investors, more than 50 investment funds, and international financiers.
While the first two decades of the 21st century witnessed a race among traditional brands, where physical products were recognised through logos, packaging, or promotional campaigns, today marks the era of digital brands, where core values are built and spread through technologies, data, and digital experiences.
As of August 1, ministries and agencies had cut 115 administrative procedures, 118 business conditions, and simplified 691 others in line with the 2025–2026 reform agenda.
Through the number, people nationwide can report accidents, natural disasters, or other threats, providing details such as the time, location, scope of damage, and requests for support.
Honorary President of the Cambodian People's Party Samdech Heng Samrin told the VNA reporters in Phnom Penh that the agency has unceasingly developed, becoming a prestigious voice of Vietnam. The deep-rooted and enduring bond between the VNA and AKP has become a vivid symbol for the solidarity and traditional friendship between the two peoples.
The Politburo’s Resolution No.71-NQ/TW on breakthrough development in education and training forms a strategic tripod for rapid and sustainable growth alongside Resolutions No.57-NQ/TW and No.59-NQ/TW on breakthrough development in science – technology, innovation and national digital transformation, and international integration in the new situation.
The urban traffic route, designed with Transit Oriented Development (TOD) in mind, will be developed through a joint venture of key investors including Kita Group, Futa Group, China Design Group, CRRC Chongqing, Arup, A2Z and Kim Long Motors, with financial support from the two private banks – VPBank and TPBank.
The exhibition vividly demonstrated the spirit of great national solidarity through rich and diverse content, highlighting the principle that the people are the foundation and the true makers of history, according to the PM.
Taking place over 19 days, the exhibition was a highlight of celebrations marking the 80th anniversary of the August Revolution and National Day. It not only reviewed milestones of the past eight decades but also inspired patriotism, national pride, and aspirations for sustainable growth and integration.
The moves were made in response to an appeal from the Vietnam Red Cross Society, marking the 65th anniversary of Vietnam – Cuba diplomatic relations (December 2, 1960–2025) and highlighting the enduring solidarity between the two nations.
A representative of the Vietnam Farmers’ Union expressed her hope that FAO will continue to accompany Vietnam in promoting high-tech and environmentally friendly agriculture, delivering tangible benefits to farmers.
The close attention and guidance from Party and State leaders, the encouragement from central and local agencies, along with the trust from both domestic and international press agencies and the public have formed a tremendous source of motivation for VNA journalists to fulfil their mission as the nation’s key multimedia wire service and a strategic and trusted information centre of the Party and the State.
Exploiting the common lure of “easy jobs with high salaries”, the suspects recruited and sold 13 victims from rural western communes of Nghe An to companies operating scams in the Golden Triangle.
Veteran war correspondent Luis Manuel Arce Isaac from Prensa Latina praised the VNA’s foreign service information strategy and its widespread cooperation with media agencies worldwide.
The exchange programme with 34 senior and mid-level leaders and managers from Russia includes nine thematic sessions held at the academy and three practical thematic activities at various ministries, agencies, and localities.
Launched in 2021 across six provinces and cities, the Bien Hoa Air Base Dioxin Remediation Project has already supported more than 32,000 people with disabilities, including AO/dioxin victims, meeting over 60% of its targets. It will soon be extended to Ca Mau and Quang Ngai provinces.
According to the ministry, in recent days some individuals have exploited public attention on the CIC case to spread false claims of “data leaks” at other agencies and organisations.
With a network of 30 bureaus in countries and territories, the VNA has provided timely and objective articles on the local and regional situation, while helping international friends better understand Vietnam’s foreign policies, socio-economic strategies and achievements.
Over the past eight decades, the Vietnam News Agency has proved its irreplaceable role as both the loyal and powerful voice of the Vietnamese Party and State, and as a national media organisation with superior capabilities and innovation to meet the requirements of the digital media era, said President of the Venezuela-based Latin America multinational broadcaster teleSUR Patricia Villegas.
As a state news agency and a primary source of information for the media, the VNA has played an essential role in providing and disseminating news on the people, events, politics, economy, policies, progress, and development of Vietnam and Cambodia to domestic and international audiences.
The Vietnam News Agency (VNA) stands as Vietnam’s key media organisation, extending its influence beyond national borders to become a strategic source of accurate information about Vietnam, stated Norland Rosendo González, Director of Cuba’s National News Agency (ACN).
The Vietnam News Agency, with its network of 30 overseas bureaus located in most key regions around the world, serves as an important link connecting overseas Vietnamese with their homeland.
