Fireworks festival elevates Da Nang tourism to new height
More investment is needed to upscale the Da Nang International Fireworks Festival (DIFF) to a prominent event of the central city, helping to elevate the central beach city’s tourism and turn it into a leading event and festival destination in Asia, according to travel agencies in the city.
The fireworks festival elevates Da Nang tourism to new height. (Photo: VNA)
DaNang (VNA) – More investment is needed to upscale the DaNang International Fireworks Festival (DIFF) to a prominent event of the central city, helping toelevate the central beach city’s tourism and turn it into a leading event andfestival destination in Asia, according to travel agencies in the city.
🐼 The DIFF - an iconictourism product of the city, will return for its 11th edition on June 2 after a two-year hiatus due to COVID-19, with eight participating teamsfrom Vietnam, Australia, Canada, Finland, the UK, Italy, Poland and France.
Themed“The gioi khong khoang cach” (World without borders), the event is expectedto present eye-pleasing performances while celebrating the strongrecovery of the world’s tourism after the pandemic.
CaoTri Dung, Chairman of the municipal Tourism Association said that the DIFF hasbecome a magnet to both home and foreign visitors. He proposed that the city and the DIFF organiser ask the Ministry of Culture, Sports and Tourism make a list of national tourism events, including the DIFF, on fixed dates, in order to create favourable condition fortourists to make plans for travel.
💜 Dung also opined that Da Nang develop an "ecology" for DIFF, with quality services for visitors, so as to encourage them to spend more and stay longer, and build a strategy to build the festival's brand in association with the Da Nang trademark as Asia’s Leading Festival & Event Destination.
According to him, the DIFF has helped the city win recognition as Asia’s Leading Festival & Event Destination in 2016 and 2022 by the World Travel Awards.
🤪 In 2019, the city welcome nearly 8.7 million visitors, of whom morethan 3.5 million were international arrivals, and earnings from tourism reachedabout 31 trillion VND (1.3 billion USD). Da Nang has become a new tourism hubof Vietnam, contributing 20% of the total number of foreign tourists comingto the country.
Tokick start off a busy tourism season, the city has announced the “Enjoy DaNang” 2023 tourism promotion programme with various and diverse activities suchas the DIFF from June 2 to July 8, IRONMAN 70.3 Vietnam competition, SPRINT and IRONKIDS; the Asia-Da Nang film festival, a golf tourism festival, among others. Directorof the municipal Tourism Department Truong Thi Hong Hanh revealed that withsupport of relevant agencies and warm response from local and foreign tourism serviceproviders, new and high quality tourism products will beintroduced continuously to serve demand of holidaymakers./.
The Da Nang International Fireworks Festival this year (DIFF 2020) has been cancelled by the municipal People’s Committee out of fears over the spread of the acute respiratory disease caused by a new coronavirus (COVID-19) ravaging the region.
After three years of interruptions due to the COVID-19 pandemic, the Da Nang International Fireworks Festival (DIFF) will return to the central city next summer.
The 2023 Da Nang International Fireworks Festival (DIFF 2023) will take place from June 3-7 after a three-year hiatus due to the COVID-19 pandemic, according to the festival organisers – Da Nang City People’s Committee and Sun Group.
Deputy Prime Minister Mai Van Chinh has instructed the Ministry of Culture, Sports and Tourism (MoCST) to coordinate with other ministries, agencies and localities to effectively implement policies and directives from the Party, Government, and Prime Minister on tourism development.
Da Nang's appeal stems from its numerous outstanding tourist attractions, particularly My Khe Beach, Sun World Ba Na Hills resort, and the ancient town of Hoi An. Additionally, Da Nang tourism is renowned for its affordability, especially attractive to young travellers and couples, according to Chosun Ilbo.
With new direct flights from major Indian cities like Hyderabad and Bengaluru, Vietnam is becoming an increasingly compelling destination for Indian tourists seeking a quick, emotionally rich four-day escape that blends luxury, culture, and natural wonder.
By source market, China continued to lead with 3.1 million visitors, equivalent to 25.5% of all foreign arrivals. The Republic of Korea followed with 2.5 million, or 20.7%. Other major markets included Taiwan (China) with 737,000, the US with 522,000, and Japan with 380,000.
Khanh Hoa has welcomed 16 international cruises so far this year, with more than 19,000 tourists disembarking to explore the province’s scenic landscapes and renowned cultural, religious, and artistic landmarks, as well as to enjoy local cuisine and sightseeing tours.
According to local plans, fireworks shows will be held at multiple locations, with Ha Long Bay as the focal point. More than mere entertainment, these displays are part of a strategic cultural tourism product aimed at strengthening the region’s brand.
Chatbot and virtual assistants support itinerary consultation and tour bookings, and provide around-the-clock response across multiple platforms while AI advertising applications have been used to optimise budgets and target the right customers. AI has been also employed to analyse customer data, enabling the delivery of personalised tour recommendations.
Many Vietnamese regions possess favourable conditions, including natural landscapes, climate, and rich cultural identities, to host sport events that integrate with cultural and tourism experiences.
Dubbed the “land of ancient towers”, Khanh Hoa boasts a rich Cham legacy through architectural masterpieces like the Po Nagar, Hoa Lai, Po Klong Garai, and Po Rome towers.
Vietnam’s e-visa system is now seen as one of the most efficient, convenient, and transparent in the region. Fully online registration, no paperwork or interviews, and fast and flexible processing time have improved foreigners’ entry experience, creating a competitive advantage over countries clinging to complicated and costly visa procedures.
Sunset Town unfolded like a living fairytale. Every street and hidden corner recalls iconic European landmarks – from Venice’s San Marco Bell Tower and Paris’s Arc de Triomphe to Almafi-style squares and cobblestone paths reminiscent of southern Italy.
Its natural advantages have made Mui Ne a magnet for enthusiasts of kitesurfing, windsurfing, surfing, and stand-up paddle boarding (SUP). These activities not only diversify the local tourism offerings but also contribute to the area’s long-term development strategy focused on sustainability.
In July alone, the city welcomed 695,930 international arrivals, surging 75.3% year-on-year. For the seven-month period, international visitors totalled 4.5 million, up 48% year-on-year.
Welcoming the crew on the morning of July 30, Dang Dong Ha, Deputy Director of the provincial Department of Culture, Sports and Tourism, emphasised that the film offers a valuable opportunity to promote Quang Tri’s tourism potential, particularly to Indian visitors, but also to a broader global audience.
With a proactive and creative approach, Hanoi is positioning itself as one of Southeast Asia’s most compelling destinations where tradition meets innovation, and every visit offers a blend of the familiar and the new.
Fostering linkage among regional localities and restructuring the tourism sector towards professionalism are among measures to boost the “smokeless industry” of the Mekong Delta.
The fireworks festival elevates Da Nang tourism to new height. (Photo: VNA) 
