Farmers utilise e-commerce to boost sale of agricultural products
Agricultural specialties of some provinces are being sold on the e-commerce platform Sendo, marking the first time cooperatives and farmers have directly put their produce on sale in the digital environment.
The farm produce sold on the Sendo platform under the programme from June 21 to 26 (Screenshot photo)
Hanoi (VNA) – Agriculturalspecialties of some provinces are being sold on the e-commerce platform Sendo, marking the first time cooperatives and farmers have directly put theirproduce on sale in the digital environment.
The programme, co-organisedby Sendo and the Vietnam E-Commerce and Digital Economy Agency (IDEA) under theMinistry of Industry and Trade (MoIT), enables cooperatives and farmers in theprovinces of Bac Giang, Hai Duong, Vinh Long, Dak Lak, and Son La to directlysell their products to consumers, without intermediaries, thus ensuringcompetitive prices and freshness.
The produce on sale are allin season such as plums of Son La, avocadoes of Dak Lak, lychees of Bac Giangand Hai Duong, and purple sweet potatoes of Vinh Long.
Joining in this programmefrom June 21 to 26, farmers will receive the Sendo staff’s guidance on how to packageand introduce their products via livestreaming so that they can gradually use e-commerce as along-term distribution channel.
Bui Huy Hoang, an IDEAofficial, said the agency is working with e-commerce platforms, including Sendo,to help boost the sale of Vietnam’s agricultural products, and the efforts willbenefit more produce from across the country in the time ahead.
The MoIT will also keepcoordinating with relevant ministries and sectors to organise other programmessupporting the sale and brand building for agricultural products, includingthose providing e-commerce training./.
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The farm produce sold on the Sendo platform under the programme from June 21 to 26 (Screenshot photo) 
