European poultry quality campaign in Vietnam reviewed
The European Poultry - the Power of Quality campaign’s performance in Vietnam over the last three year was reviewed at a conference held by the National Poultry Council in Ho Chi Minh City on January 21.
HCM City (VNA) - The European Poultry - the Power of Quality campaign’s performance in Vietnam over the last three year wasreviewed at a conference held by the National Poultry Council in Ho Chi MinhCity on January 21.
Thecampaign, implemented with the support from the EU and Poland’s National Poultry Council – Chamber of Commerce, is an informationand promotional programme to promote the advantages, quality and productionmethods of European poultry that conforms to the QAFP (Quality Assurance forFood Products) system.
It aims to raise public awareness of high-quality poultry, taste value andproduction standards, and increase exports of European poultry to targetmarkets, including Vietnam.
The programme also focuses on legal regulations in exporting poultry fromEU member nations to Vietnam, and how to increase the demand for high-qualityEuropean poultry in the Vietnamese market.
According to Lukasz Dominiak, General Director of the Poland National Poultry Council – Chamber of Commerce, manyactivities have been arranged in Vietnam during the campaign, including tradefairs, seminars and exhibitions of food made from European poultry in Hanoi andHCM City.
The campaign also organised delegations of Vietnamese firms to visit poultryprocessing firms in the EU and learn about production standards.
The “European Poultry - the Power of Quality” campaign isdirected at the markets of China (with Hong Kong), Vietnam and United ArabEmirates. The main objectives of the initiative are to generate demand for QAFPpoultry and build a positive image of QAFP poultry.
QAFP is the system targeting consumers and poultry producers or thosewho pay attention to production conditions and want to be sure production iscompliant with stringent quality standards. -VNA
With a population of over 90 million and rising incomes and demand for quality poultry products, Vietnam is a promising market for the Polish poultry industry.
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Illustrative image (Source: VNA) 
