Revenues posted by e-commerce platforms for January were up 30 percent year-on-year despite there being fewer promotions than in previous years, figures from the Ministry of Industry and Trade and the platforms reveal.
Revenues posted by e-commerce platforms for January were up 30 percent year-on-year despite there being fewer promotions than in previous years (Illustrative photo: businessinsider.com)
Hanoi (VNA) - Revenues posted by e-commerce platforms forJanuary were up 30 percent year-on-year despite there being fewer promotionsthan in previous years, figures from the Ministry of Industry and Trade (MoIT) and theplatforms reveal.
To bolster consumption during the pandemic, supermarkets and cafés haveoffered take-out and pushed ahead with online shopping via social networks likeFacebook and Zalo and their own websites.
Online customers of Co.opmart Ha Dong, for instance, were 20-25 percenthigher in number compared to January last year.
The Big C supermarket chain rolled out promotions for online shoppersand offered free delivery for purchases of 200,000 VND or more. Upon itslaunch, bookings via telephone surged 200 percent year-on-year.
VinMart also introduced an online shopping feature in its VinID app.
As of February 17, revenues of companies and retailers in Hanoi hadrisen 7-10 percent compared to the previous Lunar New Year (Tet) holiday,according to the city’s Department of Industry and Trade.
Online shopping turnover increased 20-25 percent and made up 5-7percent of sales. The number of customers using online payments also went up, byabout 15 percent compared to the same period last year.
Order numbers on some e-commerce platforms rose remarkably as Tetapproached. Tiki, in particular, recorded a year-on-year surge of 50 percent intransaction numbers in January.
Necessities such as rice, dried food, canned food, and powdered milkalso debuted on e-commerce platforms, a move that helps consumers avoid goingto crowded places.
For their part, retailers have stepped up telephone bookings anddelivery and boosted inventories by 30-40 percent compared to normal.
The expansion of e-commerce platforms is part of a scenario proposed bythe MoIT in response to the pandemic, saidDang Hoang Hai, Director General of the ministry’s Vietnam e-Commerce andDigital Economy Agency.
The ministry has also partnered with logistics and e-commerce platformsto hasten the shipment of orders to support consumers, he added./.
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Revenues posted by e-commerce platforms for January were up 30 percent year-on-year despite there being fewer promotions than in previous years (Illustrative photo: businessinsider.com) 
