Vietnam is considered as having a high purchasing power for instant noodles. (Photo nld.vn) The rate per person increased from 55 servings in 2019 to 72 servingsin 2020 and 87 servings in 2021 for Vietnam, which was 73servings in the RoK and 55 servings in Nepal,according to Nongshim, a leading noodle maker in the RoK.
Local media said the RoK topped the world from 2013 to 2020.The tally was 75 servings in 2019, rising to 80 in 2020 but falling back downto 73 in 2021, while the figure for Vietnam has steadily increased from 55in 2019 to 72 in 2020 and 87 in 2021, adding Vietnamese instantnoodle market was growing rapidly, from 5 billion USD in 2019 to 8.6billion USD in 2021, reaching third in market size, following China andIndonesia.
A representative from Nongshim told the media: “Vietnamhas a high purchasing power with its increasing economic growth rate. Also,people tend to eat at home rather than dining out due to COVID-19.”
Data said after the COVID-19 pandemic, instant noodle consumptionin Vietnam skyrocketed. Overcoming India and Japan, in 2020, Vietnambecame the third largest country in instant noodle consumption with 7billion packages, up 29%. In 2021 the country consumed morethan 8.5 billion packages of noodles, up 22%. In terms of growthrate, no market in the top 10 has surpassed Vietnam.
Insiders said that about 50 companies are currently producing instant noodles,including domestic and foreign enterprises, adding the market has been in abattle led by Acecook with the HaoHao noodle brand, Masan Consumer with Omachi, Kokomi and Asia Food with the brand of Red Bear noodles.
A few years ago, Uniben, with the brand of 3Mien noodles, entered the market strongly and became the fourthmajor player.
Officially put into operation in 1995, Acecook successfully built the Hao Hao noodle brand to become thenational noodle of Vietnam, occupying the country’s largest market share ofinstant noodles.
In 2021, Acecook’s revenue was 12.2 trillion VND, an increase of 6% andthe profit after tax was 1.36 trillion VND, down 28%.
At the same time, with the huge ecosystem in Vietnam, especially thesystem of supermarkets/convenience stores WinMart/Winmart with thousands ofpoints, Masan Consumer’s noodle products have a significant advantage indistribution.
According to data from VNDIRECT Securities Company’s analysis report, Omachiinstant noodles dominate the high-end segment with a 45% market share.
In 2021, Masan Consumer’s noodle sales reached 8.8 trillion VND, up 28% andequivalent to 72% of Acecook’s revenue.
Ranked fourth in the market, Uniben achieved more than 3.4 trillionVND in revenue, up 12%.
In the third place, the revenue of Asia Food in 2021 decreasedby 4% to more than 5.5 trillion VND. Also recording lessincome, Safoco and Colusa-Miliket were announced. In 2021,Miliket’s revenue was 571 billion VND, down 7%.
As for foreign brands, Korean instant noodles were gaining popularityin the Vietnamese market, especially among young people.
Following the Hallyu wave bringing Korean culture into Vietnam through moviesand music, Korean dishes such as kimchi, rice rolls, tokbukki, spicy noodles,etc. and black soy sauce are increasingly popular.
Korean instant noodle businesses such as Paldo Vina and Nongshim with Shinnoodles were earning hundreds of billions of dong fromthe Vietnamese market.
In 2021, Paldo Vina recorded revenue of 912 billion VND, up 8% and aprofit of 49 billion VND, which was higher than Asia Food.
Paldo Vina imported original products from Korea, such asJjajangmen black sauce mixed noodles, which weigh four times more than apackage of noodles produced in the local market.
Having been in Vietnam since 2018, Nongshim reached 150 billion VND inrevenue and 9 billion VND in profit last year. The manufacturer installednoodle cooking machines at some convenience stores and operates food trucks inHCM City./.
VNA
